If you run a product-based business, Facebook Shops can help you reach more customers. Learn what this new feature is and how to set up your shop in five simple steps.

By: Jamie Johnson, Contributor, US Chamber

If you run a product-based business, then you may be familiar with Facebook Shops. This e-commerce feature is the perfect way for small businesses to expand their online footprint and reach more customers on Facebook.

What are Facebook Shops, and how do they work?

Facebook introduced Facebook Shops in response to the coronavirus pandemic. Many small businesses had to close their doors due to the pandemic and, as a result, struggled with dwindling customers and sales.

Brick-and-mortar sales dropped 3.2% in 2020, while e-commerce sales grew by 32.4%. All businesses were forced to realign their operating strategies with changing customer preferences. Brick-and-mortar sales are expected to pick up in 2021, but not by much.

If you’re looking to expand your e-commerce presence and reach new customers, Facebook Shops can help make it easier to sell your products on Facebook and Instagram. Here are the biggest benefits of implementing Facebook Shops:

  • Reach more potential customers: When you set up a Facebook Shop, you’ll reach a vast network of potential customers. Facebook currently has over two billion monthly active users, and Instagram has over a billion.
  • Customize your shop: Just like a regular e-commerce store, you’ll have the option to customize your shop. You can change the fonts and colors so they represent your brand identity.

When you set up a Facebook Shop, you’ll reach a vast network of potential customers.

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