Communication for the Best Experience with an Online Sales Cycle
As customers move to online shopping, it’s more important than ever for businesses to make sure that they are communicating with them throughout the buying process. Just because your customer has already made a purchase, doesn’t mean your job is finished. Now it’s time to build an online sales cycle.
Don’t Leave Customers in the Dark
While turnaround time is understandably a bit longer during these times, customers need to be reassured that they haven’t just sent their money off to a black hole. Most communication through sites like Shopify can be automated fairly easily and the reassurances they can provide can come back to you in terms of customer satisfaction.
Spending a little bit of time on the front end to make sure that you have a clear communication process in place throughout the buying experience can go a long way toward solidifying customer loyalty and retention. Just remember, most customers will be understanding of delays and issues as long as you communicate with them and don’t leave them in the dark with your online sales cycle.