It’s important that local independent businesses are putting their best online foot forward through quality product photography that clearly showcases their goods.
While it’s certainly important for those retailers with eCommerce websites, it’s just as important to use quality photos for social media – especially given that some industry experts are predicting that social media will play a significant role in holiday shopping. Indeed, 130 million Instagram users tap on shopping posts every month while 83% of Instagram users report having used the platform to discover new products, with 79% of those taking it a step further and searching for more after seeing the initial post.
While professional photography is always the first choice, it’s not always a realistic option. But that’s OK, with today’s technology it’s easy to take photos up a notch with a few tips.