It’s no secret that businesses today should have some sort of social media strategy. But all too often we see companies improvising with little or no plan. And hey, we totally understand why it happens. Perhaps you inherited your social presence from someone who was “winging it.” Maybe you haven’t had the time to sit down and really dig into what’s working and what’s not. Either way, conducting a quick audit can let you know whether or not your social strategy aligns with your business goals. In this guide, you’ll have all the answers you need in no time flat. What is a social media audit, anyway? A social media audit is a process of reviewing your business’ metrics to assess growth, opportunities and what can be done to improve your social presence. Don’t let the word “audit” freak you out, by the […]

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The membership levels of InUnison have been designed exclusively to serve the Richmond region’s locally owned independent businesses.