As a small business, you may be wondering if it’s worthwhile to create another social media profile on another app.

From HubSpot

Considering that 92% of global TikTok users take action after watching a video and are 1.5x more likely to immediately go out and buy something they discovered on the platform, you have the opportunity to really build your brand if you use the app.

The ideas mentioned above are valuable for large and small businesses alike, and you can leverage many of them without a large budget. However, there are specific content ideas that are relevant for small businesses, and we’ll discuss them below.

1. Share your origin story.

Sharing your small business’ unique origin story humanizes your business and helps you connect with your audience. They’ll clearly see how you came to be and why you care about what you offer, and your video can also be a source of inspiration for your followers starting their own business endeavors.

As mentioned before, TikTok viewers don’t demand high production value, so you can tell your story however you see fit.

In the TikTok below, Pierce Woodward explains how his jewelry business, Brand Pierre, began its journey and grew into what it is today.

@pierce_woodward Its been excatly one year and a week since the first drop 💍🤯 #smallbusiness #entrepreneur #businesstips ♬ Buttercup – Jack Stauber

2. Highlight your production process.

Showing viewers what goes into creating what you offer is exciting because they’ll see how the things they care about come to be. It also shows the hard work, dedication, and care that goes into creating what you offer, demonstrating your commitment to giving value to your customers.

Victoria Adrian is a textile artist who creates custom rugs and embroidery projects. She frequently shares her production process on TikTok, displaying the care and thought that goes into creating her products.

@victoriaroseadrian The many angles of #rugmaking #rugtok #customrug #rugtufting #tufttheworld #rugcarving #tufting ♬ original sound – VictoriaRoseAdrian

3. Use trending sounds and hashtags.

Using trending sounds and hashtags helps you build brand awareness for your small business as your videos are visible to a broad audience. People browsing through the sound or hashtag will see all of the different videos that were uploaded and have the potential to land on your video, click on your profile, and learn more about what you offer.

4. Duet and stitch videos.

Duets and Stitches are ways to build on existing TikTok videos. With Duets, you add on to another user’s existing video, and with Stitch, you clip specific scenes from another user’s video to add to your video.

As a small business, using these native TikTok features allows you to engage with existing related content and incite conversation with your audience. You can Stitch and Duet videos from anyone on the platform with the feature enabled, so you can even begin conversations with users that may not know you exist.

Jeeves expertly uses the stitch feature to answer audience questions. The video below is a stitch from a video where someone asks how to take care of an item of clothing.

@victoriaroseadrian The many angles of #rugmaking #rugtok #customrug #rugtufting #tufttheworld #rugcarving #tufting ♬ original sound – VictoriaRoseAdrian

5. Partner with relevant content creators.

Partnering with content creators or influencers helps you gain exposure to a new audience relevant to what your business offers. By working with a content creator, you’re also benefiting from the trust they’ve built with their audience that the products, services, and businesses they work with and use are trustworthy and worth doing business with.

about time coffee in New York City partnered with a group of sisters, sister snacking, who are influencers in the New York Food scene. The business posted the video to its profile, and so did sistersnacking, featuring some of the store’s products to their audience of 147.6K followers.

@sistersnacking Obsessed with everything they’re serving, but these fresh fruit spritz’s are so perfect for summer. The cheese pocket pastry was also a 10/10 #coffeeshop #nyccoffee #nyccoffeeshop #nyc #abouttimecoffee @about time ♬ Island In The Sun – Weezer

6. Showcase what makes your business shine.

A great way to get people excited about what your small business offers is to showcase how well you do what you do. This shows viewers exactly what they can expect from you, generating excitement and maybe helping people decide to work with you based on your expertise.

The Pool Guy, Miles Laflin, is a swimming pool engineer in the UK who often posts videos of the pool cleaning process and the effectiveness of his work. He shows a before and after picture that clearly demonstrates how he brings pools from green and swampy to clear and ready for swimming. He shows that he’s good at his job, alerting potential customers he can bring their pool back to life.

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