Let’s go over some high-quality ideas and examples of content you can post on TikTok.
1. Day-to-day routine videos.
Daily routine videos give viewers insight into how work happens at your business.
It shares the processes that bring your product or services to life, and it can be a fun way to build a connection through a behind-the-scenes look. If you leverage this tip, it’s a best practice to create a daily routine video that features everyday tasks most related to your business.
Glass Half Full is a small business in Louisiana that diverts glass products from landfills by collecting used glassware and recycling it into sand and glass cullet. It uses TikTok to generate awareness and interest in its business, and the video below demonstrates what a day of glass collection and recycling looks like.
2. Share content that reflects your brand values.
Content that reflects a brand or business’ values performs best on social media and has the 3rd highest ROI of any content type. Customers also care now, more than ever, about the causes that their favorite businesses stand for and use them as a factor in their purchasing decisions.
As such, sharing your brand values on TikTok is a valuable way to connect with your audience. Those who stand for the same causes as you will take notice, and you have the potential to draw them in as a customer.
Ensure that you’re genuine with this practice, though, as consumers see businesses that make false claims as exploitative and opportunistic.
3. Spotlight your employees.
Spotlighting employees puts a face to your brand and shows audiences the people behind the products and services they love. It also humanizes your business and shares an exciting and exclusive peek into your operation.
4. Educate your audience on relevant topics.
You can share information with your audience on TikTok that will educate them on things related to your industry or niche. If you’re committed to always educating and helping, you’ll build authority, and people will return to you as a source of truth to continue learning more.
Jeeves is a dry cleaning service that shares helpful, educational content with its audience. In the video below, an employee explains the importance of separating light and dark colors when doing laundry.
5. Create product campaigns and tease new launches.
Running product campaigns or teasing upcoming launches on TikTok can help you generate excitement. Viewers know that they can expect a big reveal on your page, and they’ll be waiting on the edge of their seats and returning to your profile to see if you’ve released more information.
A pro tip is to combine a product campaign or launch with a related and relevant sound or hashtag to get more visibility from users scrolling through current trends.
6. Share a unique business story.
Sharing a narrative story about your business is an engaging way to connect with your audience, as these videos represent something that they can only find in your business. For example, customer spotlights or success stories, explaining the lifecycle of your products or services, or an exciting story about related industry news all uniquely relate to your business and what you offer.
One of the great things about TikTok is that audiences don’t expect high-production-value from videos, so you can simply generate an idea and turn on the camera and start filming.
7. Answer audience questions.
Answering questions is a great way to connect with your audience and build relationships. TikTokers often ask questions without being prompted, so you can browse your comments and create video replies to questions or leverage TikTok’s native Q&A feature.
A bonus is that answering questions gives you insight into customers’ troubles with your business. If you see the same asks repeatedly, you might learn that you need to update your FAQ page or provide additional information about specific topics on your website.
In the TikTok below, Franziska, founder of Glass Half Full, answers a comment in a video reply about the business’ practices when it comes to throwing products away.
8. Product Demonstrations
Product demonstrations help your audience learn how to use your products in a digestible way. Instead of reading an instruction manual and deciphering pictures or being walked through the process over the phone, they can actually watch someone take the steps and follow along.
9. Partner with relevant influencers.
Influencers have audiences that trust them and their values, so partnering with one related to your niche is a valuable tool for generating brand awareness and building your following on TikTok. These partnerships are also a valuable form of social proof for viewers, which is a big factor in purchasing decisions.
You can leverage this tip and post influencer content to your profile, but you can also have influencers share content on their profiles to expose you to a new audience group.
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