Background
Think, a prominent marketing and branding firm is known for its innovative approach to brand strategy and design. However, even established firms like Think can benefit from building organic connections and exposure to the right pool of people.
The Challenge
As a premium member of InUnison, Think’s owner had recently connected with an associate from another local business during an InUnison Roundtable event. This initial encounter sparked a productive relationship, leading the associate to attend a workshop hosted by the local business owner. Impressed by the workshop’s quality and Think’s expertise, the other business decided to hire the firm for several projects, resulting in a substantial account, which in turn ignited unexpected growth for Think, and necessitated the need to hire additional staff.
InUnison’s Role
A quintessential example of a “good problem to have,” InUnison provided Think with invaluable exposure through its Roundtable program and subsequent events.
- Organic Connection Building: An InUnison Roundtable event facilitated the initial connection between Think and the other local business. Roundtables are designed to foster organic connections among members, enabling them to share insights, collaborate on projects, and explore new business opportunities. This organic networking allowed proved instrumental in securing Think to showcase its understanding of their craft and secure a ‘s substantial new account.
- Knowledge Sharing: Think’s owner utilized InUnison’s platform to share his expertise through a workshop for fellow local businesses. This knowledge-sharing session not only showcased his skills to the benefit of fellow members, but also built trust and credibility with potential clients, particularly the one who went on to hire Think.
Impact on Think
The collaboration with InUnison led to several key outcomes for the local business owner and Think:
- Increased Business Opportunities: The initial connection and subsequent projects significantly boosted Think’s revenue, demonstrating the power of InUnison’s networking and knowledge-sharing initiatives.
- Enhanced Reputation: The positive experiences leading a workshop and successful projects further enhanced Think’s reputation within the InUnison community, leading to more business opportunities and collaborations.
