For many organizations, supporting the communities where they live, and work isn’t just a priority; it’s a strategic focus. Giving back these days involves more than just stroking a check. In today’s socially conscious business landscape, highly visible brands often find themselves fielding a steady flow of support and donation requests from community organizations.
Learning Lab
Micro vs. Macro Influencers: Which is Right for Your Local Richmond Business?
One key decision local Richmond businesses face when entering the world of influencer marketing is whether to collaborate with micro-influencers or macro-influencers. Understanding the differences can help you make the best choice for your brand and maximize your marketing efforts.
4 Strategies for Early Holiday Shopping Season Prep
Early preparation for the holiday shopping season helps small businesses boost sales, overcome challenges, and stay competitive during the most critical sales period of the year.