Marketing Mentor Archives

Pat Heaney

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Co-Owner of Mango Salon Accounting & Finance Human Resources Management Marketing Operations Sales Starting Up Technology

Additional Strengths: strategic planning for small businesses, including planning and opening

My First Job Was
My first job at age 17 was unloading grocery trucks at a small IGA grocery store in my hometown in Deer Lodge, Montana. I learned the discipline of working hard and being responsible. As I gained more experience, I became a grocery clerk responsible for stocking shelves and checking out customers at the cash register checkout.

Valuable Lessons I’ve Learned
My first critical lesson was how to be more productive when stocking fresh eggs in the dairy case. This was my first job and I initially didn’t connect with productivity in how to restock the egg case. The store was really busy and I got behind with this […]

By InUnison Admin|2023-03-27T15:35:15-04:00April 21, 2022|Accounting & Finance Mentor, Human Resources Mentor, Management Mentor, Marketing Mentor, Mentor, Operations Mentor, Sales Mentor, Starting Up Mentor, Technology Mentor|0 Comments

Melissa Ball

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Owner of Ball Office Products & C.P. Dean Accounting & Finance Human Resources Management Marketing Operations Sales Starting Up Technology

Additional Strengths: starting up, accounting & finance, human resources, management, operations, sales, technology

My First Job Was
My first real W2 job was as a traffic counter for a civil engineering firm.

Valuable Lessons I’ve Learned
Your accountant should be a strategist, not a bookkeeper. You and your accountant should communicate well and often with your banker to be best prepared for your credit needs. Policy can have a significant impact on your business, be engaged and informed.

Best Advice I’ve Received
There is dignity in work so always make sure to preserve the dignity of others.

Interests
Dogs, The Doorways Volunteering Get to Know Melissa

By InUnison Admin|2023-05-17T10:55:12-04:00April 21, 2022|Accounting & Finance Mentor, Human Resources Mentor, Management Mentor, Marketing Mentor, Mentor, Operations Mentor, Sales Mentor, Starting Up Mentor, Technology Mentor|0 Comments

Kevin Reardon

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President of Franco’s Fine Clothier Accounting & Finance Human Resources Management Marketing Operations Sales Starting Up Technology

My First Job Was
At 12 years oldie first paying job was delivery Richmond New Leader and then The Richmond Times Dispatch. I did this until graduating high school. It was a great lesson in interacting with customers. Also, I worked at Best Products for an year in high school loading trucks at the distribution center in Ashland. That job ws a good lesson in working with others as a team.

Valuable Lessons I’ve Learned
When dealing with people/customers, it is best to listen more and talk less. When listening to customers you are able to offer a better opinion as to what service or product you have that will best […]

By InUnison Admin|2023-03-27T15:34:54-04:00April 21, 2022|Accounting & Finance Mentor, Human Resources Mentor, Management Mentor, Marketing Mentor, Mentor, Operations Mentor, Sales Mentor, Technology Mentor|0 Comments

Nancy Thomas

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President of InUnison Accounting & Finance Human Resources Management Marketing Operations Sales Starting Up Technology

Additional Strengths: Strategic planning, people management, small business operations, building team culture, and creating a culture and environment that shows collogues you care.

My First Job Was
At 12 years old, delivered papers and cleaned houses. I did use the rolled-up newspapers to swat at dogs that were ready to bite me.

Valuable Lessons I’ve Learned
To give people the benefit of the doubt, and to be open, honest, and direct in my communication but do it with respect and kindness.

Best Advice I’ve Received
I have two that are important to me, It’s ok to show your vulnerability and be sure to feel purpose in your work and not just show up every day.

Interests
Taking long bike rides, finding great rocks Get to Know Nancy […]

By Katie Lazar|2023-05-17T10:54:00-04:00January 10, 2022|Accounting & Finance Mentor, Human Resources Mentor, Management Mentor, Marketing Mentor, Mentor, Operations Mentor, Sales Mentor, Starting Up Mentor|0 Comments

Duncan Thomas

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President/CEO of CarSource, Inc. Accounting & Finance Human Resources Management Marketing Operations Sales Starting Up Technology

Additional Strengths: employee relations, sales products & services, image standards, operations

My First Job Was
My first job to make some money was when I was 13 years old during my first year in boarding school. I had a camera -a Range finder. I enjoyed photography and would take pictures of other students for a small fee. I would have the pictures developed on Saturdays when we were allowed to go out. They were in black and white only. Everyone would be so excited when I came back with the prints! I still have some of those pictures today!

Valuable Lessons I’ve Learned
I have learned many valuable lessons during the many years of my career. Too […]

By Katie Lazar|2023-05-17T10:53:17-04:00January 10, 2022|Human Resources Mentor, Management Mentor, Marketing Mentor, Mentor, Operations Mentor, Sales Mentor, Starting Up Mentor|0 Comments

Stephen Story

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President of James River Transportation Accounting & Finance Human Resources Management Marketing Operations Sales Starting Up Technology

Additional Strengths: Training System, Human Resource Management, Revenue Forecasting, Marketing Plan Development, Sales Process, and our organization is a leader in fleet management and safety.

Valuable Lessons I’ve Learned
Creating a positive company culture and integrity at all costs.

My First Job Was
I have worked for only one company in my life. Our family business, James River Transportation offered an opportunity and if fit me. I was fortunate that I worked in all departments of the company and my supervisors were not family members.

Best Advice I’ve Received
There is so much creative talent in the World and many of us do not take advantage of it. Get involved with as many groups as possible […]

By Katie Lazar|2023-03-27T15:35:07-04:00January 10, 2022|Marketing Mentor, Mentor, Sales Mentor|Comments Off

Sarah Paxton

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President & Co-owner of LaDiff Accounting & Finance Human Resources Management Marketing Operations Sales Starting Up Technology

Additional Strengths: Creating a proforma budget, understanding your financial statements, understanding/improving your profit margins, how to create a marketing budget (and what constitutes ‘marketing’)

My First Job Was
Other than babysitting (LOTS of babysitting), my first job with a real paycheck was as a Senate Page for 3 months during my Freshman year of high school. I tended to be a little too social, so I was relocated (banished?) to the basement of the General Assembly building where I collated and organized the daily bills.

Valuable Lessons I’ve Learned
Don’t hit ‘send’ while you’re angry. Write the email (or letter or message); wait an hour or a day; reread your response and edit it. I also like to think “how would the […]

By Katie Lazar|2022-11-02T03:31:21-04:00January 10, 2022|Accounting & Finance Mentor, Human Resources Mentor, Management Mentor, Marketing Mentor, Mentor, Operations Mentor, Sales Mentor, Starting Up Mentor, Technology Mentor|0 Comments

Aaron Montgomery

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Managing Partner of Montgomery Development Group Accounting & Finance Human Resources Management Marketing Operations Sales Starting Up Technology

Additional Strengths: Leadership skills, marketing, employee challenges, analyzing financial reports and time management.

My First Job Was
I worked at McDonald’s as a “bun caramelizer” when I was 14. I spent three months there before I “graduated” to fries and later burger assembly. It was almost 6 months before they let me anywhere near a cash register.

Best Advice I’ve Received
Good judgment comes from experience, but experience comes from bad judgement. If you think long, you think wrong. Better to do something imperfectly than to do nothing perfectly.

Valuable Lessons I’ve Learned
That no matter who you are or what you’ve done, everything up until now could just be the prologue to your greatest success. Get […]

By Katie Lazar|2022-11-02T03:38:14-04:00January 10, 2022|Human Resources Mentor, Management Mentor, Marketing Mentor, Mentor, Operations Mentor, Sales Mentor, Starting Up Mentor|0 Comments

Scott Aronson

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President of Ukrop’s Homestyle Foods Accounting & Finance Human Resources Management Marketing Operations Sales Starting Up Technology

Additional Strengths: Strategy, retail operations, manufacturing operations, marketing, business development, sales, real estate

My First Job Was
I worked at a golf course cleaning clubs and loading them into golfer’s vehicles. You learned quickly who tipped well and who carried way too many balls in their bag (making it heavy).

Valuable Lessons I’ve Learned
Don’t chase the easy answer or a little money in the short term at the expense of flexibility or future opportunities.

Best Advice I’ve Received
Always treat people fairly and support local businesses when possible.

Interests
Classic cars, Watching highschool sports Get to Know Scott

By Katie Lazar|2023-05-17T10:54:38-04:00December 8, 2021|Human Resources Mentor, Management Mentor, Marketing Mentor, Mentor, Operations Mentor, Sales Mentor, Starting Up Mentor, Technology Mentor|Comments Off

Catherine Cary

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President of Bremo Pharmacies Accounting & Finance Human Resources Management Marketing Operations Sales Starting Up Technology

Additional Strengths: Pharmacy, health & wellness, leadership, motivating staff into a cohesive team, goal setting

My First Job Was
My first and only job was with Bremo Pharmacy. I began working in the family business at the age of 12. I began with dusting shelves and running errands, then eventually graduated to cashier. By high school and college, I was helping out as a pharmacy technician and delivery driver until I graduated from pharmacy school. From dusting shelves to a pharmacist, to a CEO, I have done every job in the company at one point or another.

Best Advice I’ve Received
I have learned that the best way to accomplish company goals is to lead a strong team with clear goals […]

By Katie Lazar|2023-05-17T10:55:38-04:00December 8, 2021|Accounting & Finance Mentor, Human Resources Mentor, Management Mentor, Marketing Mentor, Mentor, Operations Mentor, Starting Up Mentor, Technology Mentor|0 Comments

Page Ewell

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President of Richmond Window Corp. Accounting & Finance Human Resources Management Marketing Operations Sales Starting Up Technology

Additional Strengths: Startup, Strategy, Scale, Sales Operations

My First Job Was
I was a pizza delivery driver at age 16 with no maps, GPS, or phones and got lost on half my deliveries.

Valuable Lessons I’ve Learned
Since I heard the quote by Henry Ford – “ Whether you think you can, or think you can’t, you’re right” I’ve tried to pattern my management style according to that statement. Being an optimistic person helps too.

Best Advice I’ve Received
The little things make all the difference. Get to Know Page

By Katie Lazar|2022-11-02T03:32:47-04:00December 8, 2021|Accounting & Finance Mentor, Human Resources Mentor, Management Mentor, Marketing Mentor, Mentor, Operations Mentor, Starting Up Mentor, Technology Mentor|0 Comments

Meg Gouldin

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HR Director of Strange’s Florist Accounting & Finance Human Resources Management Marketing Operations Sales Starting Up Technology

Additional Strengths: retail merchandising, team design, culture assessments, training and development, policy building, and team mediation/problem solving

My First Job Was
My very first job was actually with Strange’s! By the age of about 12, I was assisting in unloading products, making bows, wrapping plants, and sometimes I even got to answer sales calls. My first job outside of the family business was at a pet resort called Dude Ranch Pet Resort.

Valuable Lessons I’ve Learned
Listen more than you speak. Speak when you’re angry or upset and you will make the best speech you will ever regret. Complex problems don’t always require complex solutions

Best Advice I’ve Received
My father has always been my greatest mentor in both business and life. He has […]

By admin|2022-11-02T03:35:59-04:00December 5, 2021|Human Resources Mentor, Management Mentor, Marketing Mentor, Mentor, Operations Mentor, Sales Mentor|0 Comments

Lisa McSherry

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Owner of Lex’s of Carytown / Mamie’s Apothecary Accounting & Finance Human Resources Management Marketing Operations Sales Starting Up Technology

Additional Strengths: opening a small business, working with employees, increasing sales

My First Job Was
I was 15 and worked at a T-shirt and hat printing press. I made logoed T-shirts and hats

Valuable Lessons I’ve Learned
Always be willing to adapt and change your business idea depending on customers’ needs.

Best Advice I’ve Received
There will be so many highs and lows of owning your own business but never give up!

Interests
Cooking, Walking, Reading, Get to Know Lisa

By admin|2023-05-25T15:58:39-04:00December 5, 2021|Management Mentor, Marketing Mentor, Mentor, Operations Mentor, Sales Mentor, Starting Up Mentor|0 Comments