Background
Gelati Celesti, a beloved local ice cream business with ten locations throughout Richmond and Virginia Beach, has been delighting customers with their handcrafted, small-batch ice cream since 1984. Renowned for their rich, creamy textures and imaginative flavors, Gelati Celesti has become a community staple, dedicated to delivering joy one scoop at a time.
The Challenge
Despite their strong foundation and loyal customer base, Gelati Celesti recognized the necessity of staying current with industry trends and continuously improving their business strategies. As they work to transition to a new generation of leadership, the leadership team seeks to explore new ways to enhance customer experience, streamline operations, and foster a culture of innovation within their company.
InUnison’s Solution
In search of inspiration and actionable insights, Gelati Celesti’s leadership team attended the inaugural InnovateLocal, InUnison’s signature event focused on fostering innovation and creativity among local businesses. InnovateLocal provided a platform for business leaders to learn from industry experts, network with peers, and discover new strategies for growth and development.
Impact on Gelati Celesti
At InnovateLocal, Gelati Celesti’s team learned the importance of embracing innovation not just in product development but across all facets of the business. They discovered how adopting a forward-thinking approach could drive sustainable growth and keep them ahead of competitors.
The event provided Gelati Celesti with insights into effective business strategies tailored for small businesses. They learned how to integrate innovation into their yearly development plans and create a dynamic roadmap for the future.
