President & Co-owner of LaDiff
Sarah Paxton's Bio
Additional Strengths: Creating a proforma budget, understanding your financial statements, understanding/improving your profit margins, how to create a marketing budget (and what constitutes ‘marketing’)
My First Job Was
Other than babysitting (LOTS of babysitting), my first job with a real paycheck was as a Senate Page for 3 months during my Freshman year of high school. I tended to be a little too social, so I was relocated (banished?) to the basement of the General Assembly building where I collated and organized the daily bills.
Valuable Lessons I’ve Learned
Don’t hit ‘send’ while you’re angry. Write the email (or letter or message); wait an hour or a day; reread your response and edit it. I also like to think “how would the customer explain my reply to a friend?” Word choice and tone of voice are very important, as is empathy, and ALL relationships are valuable.
Best Advice I’ve Received
My mentors in the Richmond retail community – and there are many (Bobby Ukrop, Jack Kreuter, Pat Patrick) – are and were good stewards of our community. Giving back was in their DNA. I think being a partner with the community that supports you is the difference between being a good retail store and a great retail experience.
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