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What We Do

Advocacy & Research

Elevating local businesses interests through collective representation and powerful advocacy.

Advocacy

We partner with the Virginia Retail Federation to ensure your voice is heard at the local, state, and federal levels.

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Research

We facilitate research initiatives through a panel of local independent businesses, offering insights that can help influence and improve the local business environment.

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Advocacy

Partnering with the Virginia Retail Federation means your collective interests are represented by experienced lobbyists at the local, state, and federal levels of government.

Virginia Retail Federation

Virginia Retail Federation is a statewide organization that protects members’ legislative interests, ensuring their voice is heard in the legislative process and keeps them informed on issues impacting their business on the local, state, and Federal levels. We take a pro-business approach to legislative issues to ensure there is representation for businesses in the Commonwealth.

Virginia Retail Federation

Action Alerts

Action alerts from the Virginia Retail Federation give you the opportunity to actively participate in the legislative process, especially on issues that directly impact your business. Your prompt action can significantly influence the outcome of key legislation.

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Legislative Updates

Receive updates throughout the year, especially during the General Assembly, on legislation that could significantly impact your business. We’ll also inform you about new laws that pass and guide you on how to adjust to comply with them..

Legislative Policy

VRF’s legislative policy guides our positions on issues at the General Assembly and is centered around a pro-business approach. 

Research

We believe research can deliver valuable insights, drive impactful decisions, and continuously improve the support we offer to our members.

Researching to Represent Well

Our research initiatives are designed to continuously gather feedback and use data to inform, influence, and enhance our impact on local independent businesses.