Sarah Paxton, LaDiff

Sarah Paxton LaDiff InUnison Mentor

My First Job Was
Other than babysitting (LOTS of babysitting), my first job with a real paycheck was as a Senate Page for 3 months during my Freshman year of high school. I tended to be a little too social, so I was relocated (banished?) to the basement of the General Assembly building where I collated and organized the daily bills.

Best Advice I’ve Received
My mentors in the Richmond retail community – and there are many (Bobby & Jim Ukrop, Jack Kreuter, Pat Patrick) – are and were good stewards of our community. Giving back was in their DNA. I think being a partner with the community that supports you is the difference between being a good retail store and a great retail experience.

Valuable Lessons I’ve Learned
Don’t hit ‘send’ while you’re angry. Write the email (or letter or message); wait an hour or a day; reread your response and edit it. I also like to think “how would the customer explain my reply to a friend?” Word choice and tone of voice are very important, as is empathy, and ALL relationships are valuable.

Top Strengths
Accounting & Finance, Human Resources, Management, Marketing, Operations, Sales, Starting Up, Technology

Passionate About
Creating a pro forma budget, understanding your financial statements, understanding/improving your profit margins, how to create a marketing budget (and what constitutes ‘marketing’)

Hobbies & Interests
I’m a big geneaology buff and can fill hours tracking down family mysteries on ancestry.com. Also love to travel – favorites are Greece, pretty much anywhere in Europe, and small towns and/or downtown areas with great local shops to visit.

Other Mentors

Duncan Thomas, CarSource, Inc.

Duncan Thomas, CarSource, Inc.

My First Job WasMy first job to make some money was when I was 13 years old during my first year in boarding school. I had a camera -a Range finder. I enjoyed photography and would take pictures of other students for a small fee. I would have the pictures developed on...

Sarah Nicholas, Ladles & Linens Kitchen Shoppes

Sarah Nicholas, Ladles & Linens Kitchen Shoppes

My First Job WasMy first job was waiting tables at this small French restaurant in Harrisonburg VA. I loved it because I love food and especially French food. It taught me so many things and, strangely enough, one of my most memorable takeaways is how to open a bottle...

Melissa Ball, Ball Office Products

Melissa Ball, Ball Office Products

My First Job WasMy first real W2 job was as a traffic counter for a civil engineering firm. Best Advice I’ve ReceivedThere is dignity in work so always make sure to preserve the dignity of others. Valuable Lessons I’ve LearnedYour accountant should be a strategist,...