Why We Do It
Our Purpose
InUnison is the only membership organization in the Richmond region solely dedicated to preserving and advancing local business.
Built EXCLUSIVELY FOR Local Businesses
At InUnison, we rally the community to give local independent businesses the connections, resources, expertise, and advocacy they need to compete and win.
Why Focus on Local
At InUnison, we focus exclusively on local independent businesses because they are the backbone of Richmond’s economy and the key to its unique identity. Unlike national chains, these businesses reflect the character of our community, create meaningful local jobs, and recirculate more money into the regional economy. By dedicating our efforts to supporting their growth, we ensure a thriving, resilient business environment that benefits both the businesses themselves and the community they serve. Their success is our mission.
Local Defined: We define local businesses as independently owned and operated within the greater Richmond region, without ties to national chains or franchises.
We are a collaborative of independent businesses that know - we are stronger together.
Local businesses are the heartbeat of our community.
Once, all businesses were local.
it was about doing something worthwhile…
and finding meaning through work.
It hasn’t always been easy.
We’ve faced challenges with grit and determination
And together we’ve built a vibrant, unique place to live
Our foundation is strong…
And we know the place we want to be.
A community where individuality and diversity are celebrated.
Where a rising tide lifts all ships.
And the urge to create…
nourish…
and help each other…
is just a part of daily life.
InUnison is the organization that supports local business.
United, we build a successful community
where local business matters.