Join a community of local, independent businesses
InUnison is a business organization that gives local independent businesses the tools, connections, and resources they need to operate effectively and grow.
Membership Pricing
Basic
Access valuable resources and connect with fellow business owners
$35 / Month
Listings on Find Local Directory
Access to Online Community Forum
Learning Lab Resources
Events & Workshops
Special Event Discounts
Legislative Advocacy
Benefit Access for 3 Users
Premium
Invest in yourself and your team’s professional growth and development.
$95 / Month
Listings on Find Local Directory
Access to Online Community Forum
Learning Lab Resources
Events & Workshops
Special Event Discounts
Legislative Advocacy
Open & Topic Specific Roundtables
One-on-One Mentorship
Benefit Access for 5 Users
Want to stay connected without committing yet? The Free Membership lets you follow community conversations and stay in the loop at a very light level. Join Free →
Benefit
Free
Basic
Premium
Community Forum
Access to our online community of nearly 1,000 other local business owners and team members to connect & share ideas.
Learning Lab Resources
Access free & skimmable learning articles all curated with the local business in mind. Delivered straight to your inbox weekly.
Legislative Advocacy
Stay ahead of policy changes with tailored advocacy updates, real-time action alerts, and General Assembly reports — backed by lobbyists who represent the interests of local independent businesses.
Event & Workshops
Each quarter, we host a range of educational, networking, and informative events. The best part? These events are typically included in your membership fee.
Benefit Access for Multiple Users
Basic membership has benefit access for three users, while Premium membership has benefit access for five users.
Open & Curated Roundtables
Join our small, curated cohorts of 5-6 local business team members, facilitated by InUnison for long-term collaboration. Experience the power of intentional pairing and continuous support to drive your business forward.
One-on-One Mentorship
Connect one-on-one with a seasoned business leader for trusted advice and guidance. Our mentors are active business owners, ready to share their expertise to help you succeed.
Our flexible monthly subscriptions let you adjust your membership as circumstances change.
Get more information on membership billing options here.
Find the membership plan that works for you.
If your business is focused on...
If your priority is growing your business with the right support, connections, and guidance, the Premium Membership is designed to accelerate that growth.
You’ll gain direct access to the Local Business Community Forum, where you can learn from peers, exchange ideas, and spark new opportunities. Premium also gives you advanced Learning Lab resources, exclusive workshops, and discounted premium events to strengthen your strategy and skills. And when you’re ready to level up, curated roundtables and one-to-one mentorships provide targeted insight and personalized guidance to help your business move forward with confidence.
If you’re focused on learning, building new skills, and strengthening your business foundation, the Basic Membership gives you the essentials to keep growing. You’ll get access to the Local Business Community Forum, where you can connect with peers and learn from real-world experience. You’ll also tap into the Learning Lab’s practical, easy-to-use educational resources—designed to help you grow your knowledge, improve your operations, and move your business forward at your own pace.
If you’re simply looking to stay connected to the broader local business community, the Free Membership offers a light way to engage.
You’ll have basic access to the Local Business Community Forum, where you can follow conversations and connect with other owners. You’ll also be able to browse select Learning Lab resources to get a feel for the educational content InUnison provides. It’s a simple way to stay in the loop — and a starting point for businesses exploring what deeper membership might offer.
Get matched with your perfect membership level.
What Our Members are Saying
Jason St. Peter
InUnison is managed and operated by some of the most caring and thoughtful humans you’ll ever meet, which naturally lends itself to their highly active member network. They value and support small businesses of all types and I’m confident Richmond is a better place because they’re here.
Catherine Cary
Seeing how business owners in our roundtable, despite being in very different industries, often share similar struggles has been truly enlightening. It’s been incredibly refreshing to share experiences and brainstorm solutions to our challenges together.
Steve Rosser
Attending InnovateLocal was a game-changer for our team. The insights we gained have continued to influence our development strategy and foster a culture of innovation within our company. Thanks to InUnison, we’re more equipped than ever to delight our customers and grow our business.
You're in good company.
Our membership is only made out of local, independent businesses in the greater Richmond area.
Frequently Asked Questions
How do I join?
Start here! Or, if you don’t qualify for membership but still want to help, please get in touch with us to get involved – and watch for more opportunities to support your community’s local businesses.
What is included in the membership?
Can I change my membership level?
How much does membership cost?
We offer three membership levels—Free, Basic, and Premium—with monthly costs ranging from $0 to $95.
How do I know if I qualify for membership?
To become a member, your business must be local and independent. We define a local independent business as one that is established and licensed in the greater Richmond region and operates independently from franchises or national brands.
Which membership level is right for me?
Each membership level offers distinct benefits:
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Free Membership: Ideal for quick community engagement if you’re short on time.
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Basic Membership: Best for those seeking more networking opportunities, educational resources, and low commitment.
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Premium Membership: Perfect for businesses ready to invest in growth. This level provides access to mentorships, roundtables, and events, and includes benefits for you and up to four additional team members.
Each Membership includes our core offerings.
Community Building
Every membership level offers built-in community-building opportunities from roundtables to our online platform.
Advocacy & Representation
Elevating local businesses interests through collective representation and powerful advocacy.
Resources & Support
Access to essential resources and support tailored to every membership level and learning style.
Visibility & Exposure
We exclusively amplify local businesses so that consumers can verify they are spending with true local, independent businesses.