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The Learning Lab is InUnison’s library of articles, explainers, how-tos, and expert guidance on the topics local business owners deal with most.
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Leadership & People · Oct 16, 2026
Innovate Local Recap: Building Your Company Culture
Last month, our community came together for another dynamic InnnovateLocal event. This year’s theme was Culture By Design, featuring Dr. Bob Kelly as the keynote speaker. To our crowd of local business owners, culture cultivators and more, Dr. Kelly demonstrated…
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Policy & Advocacy
Virginia Paid Family & Medical Leave: What Businesses Should Know
Oct 6, 2026
Virginia is developing its new Paid Family and Medical Leave (PFML) program, and the Virginia Employment Commission (VEC) is beginning to share more information…
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Marketing & Sales
🔒 Sales 101 Case Study – Tom Rosser
Feb 26, 2026
The key to the business's success can be attributed to many things, but one of the largest factors is that Rosser really knows sales.…
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Marketing & Sales
🔒 Sales 101: Speaker Case Study – Sarah Paxton
Feb 19, 2026
Sarah Paxton's sales expertise was in the spotlight when she joined a panel of sales experts at the recent InUnison Sales 101 event, where…
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Innovate Local Recap: Building Your Company Culture
Last month, our community came together for another dynamic InnnovateLocal event. This year’s theme was Culture By Design, featuring Dr. Bob Kelly as the keynote speaker. …
Read the article →Virginia Paid Family & Medical Leave: What Businesses Should Know
Virginia is developing its new Paid Family and Medical Leave (PFML) program, and the Virginia Employment Commission (VEC) is beginning to share more information about how…
Read the article →🔒 Sales 101 Case Study – Tom Rosser
The key to the business's success can be attributed to many things, but one of the largest factors is that Rosser really knows sales. This was…
Read the article →🔒 Sales 101: Speaker Case Study – Sarah Paxton
Sarah Paxton's sales expertise was in the spotlight when she joined a panel of sales experts at the recent InUnison Sales 101 event, where she shared…
Read the article →🔒 A Quick Review of Sales 101: Everything You Need to Know to Create a Repeatable Customer Journey
We sat down with Sarah Paxton, co-owner of LaDiff, Tom Rosser, co-owner of Gelati Celesti, and Scott Goldberg, chief sales officer at Dominion Payroll, to learn…
Read the article →🔒 Turning Insights Into Action: How to Use What You Learned to Guide 2026
In this Learning Lab, we will help you simplify this work by focusing on and understanding the local context and trends that really matter, so you…
Read the article →Year-End Reflection: What to Review Now to Prepare for a Strong 2026
Reflecting on the past year doesn’t need to be daunting or overly formal. A meaningful review focuses less on collecting hard facts and more on recognizing…
Read the article →Quick Wins for January: Small Business Reset Checklist
The first month of the year offers a chance to pause, reflect, and reset before the year gains momentum. Rather than implementing significant changes that can…
Read the article →🔒 Research: Holiday Sales Results
Results from InUnison’s third and final 2025 Holiday Sales Survey suggest a mixed close to the holiday season for Richmond-area local businesses.
Read the article →How to Serve Last-Minute Shoppers with Less Stress
While last-minute shopping can create chaos in your store, many businesses report significant sales increases in the week leading up to Christmas (Reuters). By planning and…
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