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Find Local RVA

Find local.
Support local.

Discover the people, places and businesses that make the Richmond region feel like home — the shops, kitchens, makers and service pros worth going a little out of your way for.

Two team members at Siewers Lumber & Millwork, a locally owned Richmond business Find Local RVA
The Certified Local mark, shown on a window sticker

Certified Local

Local means something here.

Anyone can put “local” on a sign. Certified Local is how a Richmond shopper knows it’s true — that a business is genuinely locally owned and independently operated, run by people who live with the results of their own decisions.

Certification is open to any qualifying local business. You do not need to be an InUnison member.

  • The Certified Local designation and badge
  • A physical window sticker for your storefront
  • A listing in the Find Local RVA directory
  • Your own listing to manage and keep current

Qualifying businesses are locally owned, independently operated, established and licensed in the Greater Richmond region, and not part of a national or international franchise. Certification doesn’t expire — it stands as long as your business still meets the mark.

Not ready to join? Get certified for free through the Find Local site.

  • City of Richmond
  • Henrico
  • Chesterfield
  • Hanover
  • Goochland
  • Powhatan
  • New Kent
  • Prince George
  • Town of Ashland
  • & nearby

For shoppers

Your guide to local, all in one place.

Find Local RVA is where the Richmond region goes to find the local option — a directory of Certified Local businesses, plus the guides and stories that help you decide where to go next.

  • Search the directory for local businesses near you
  • Browse local guides — where to eat, shop and explore
  • Read the stories behind the owners
  • Claim Find Local Club perks from member businesses
  • Keep up with new openings and local happenings
  • Point a friend toward their next regular spot

Real Richmond

Behind every local business is a story.

Find Local isn’t a database. It’s the roaster on your block, the bookshop that knows your name, the contractor your neighbor swears by — real people building something here.

Read more local stories on Find Local RVA →

Find Local + membership

Certification gets you on the map. Membership helps people find you.

Certified Local puts your business in the Find Local ecosystem. An InUnison membership adds more ways for us to point Richmond shoppers toward you — and takes the listing upkeep off your plate.

Every Certified Local business starts here: the designation, the badge, a window sticker, and a directory listing you manage yourself — member or not.

Core
Adds to Certified Local
You also get
A spot in the Find Local Perks Club
A Find Local social media Story introducing your business
You also get
Managed listing updates — send changes and we make them
A Q&A business feature published on the Find Local blog
That feature shared through Find Local social
Team
For a business bringing its whole team into InUnison
Find Local visibility
The same as Individual — managed listing, social Story, Q&A feature and its promotion
Plus everything else Team membership includes for your people

Explore membership options

Not ready to join? Get certified for free through the Find Local site.

Questions, answered

No. Any qualifying local, independently owned business can become Certified Local and appear in the Find Local RVA directory without an InUnison membership. Membership adds extra visibility on top of that — it’s never a requirement to be listed.

The business is locally owned, independently operated, established and licensed in the Greater Richmond region, and not part of a national or international franchise. Retail, restaurants, professional and home services, health and wellness, and other locally owned independent businesses can all qualify.

Start on Find Local RVA. InUnison confirms your business meets the local and independent criteria, then you receive the Certified Local designation, the badge, a window sticker, and your directory listing to manage. Get started →

No. A business stays Certified Local as long as it still meets the criteria. If ownership, independent status, or location changes, the certification is reviewed.

Core members can take part in the Find Local Perks Club and get a Find Local social media Story introducing their business. Individual members also get managed listing updates and a Q&A business feature on the Find Local blog that’s shared through Find Local social. Team membership includes the same Find Local visibility for a business bringing its whole team. Compare membership options →

In the Find Local RVA directory at findlocalrva.com, in Find Local guides and shop-local features, and across Find Local’s email and social channels.

Ready to find your next local favorite?

The Find Local RVA directory is full of them — independent shops, kitchens and service pros across the Richmond region. Go have a look.