For small businesses, sales are arguably the biggest indicator of success. High sales are not only correlated with higher revenue but also with customer trust and brand loyalty. Sales methods and strategies vary across industries, but the fundamentals of consumer relations and trust remain the same. We sat down with Sarah Paxton, co-owner of LaDiff, Tom Rosser, co-owner of Gelati Celesti, and Scott Goldberg, chief sales officer at Dominion Payroll, to learn more about how to create a repeatable customer…