For locally owned businesses, the sense of community isn’t just a feel-good concept—it’s a strategic advantage that can fuel growth, resilience, and success.
Learning Lab
How to Build an Impactful Corporate Community Engagement Strategy
For many organizations, supporting the communities where they live, and work isn’t just a priority; it’s a strategic focus. Giving back these days involves more than just stroking a check. In today’s socially conscious business landscape, highly visible brands often find themselves fielding a steady flow of support and donation requests from community organizations.
Simple SEO Tips to Get Found on Social Media
Did you know that 46% of Gen Z prefer searching social media over traditional search engines? It’s all about using words and strategies to help more people in Richmond find your business when they search online.
Micro vs. Macro Influencers: Which is Right for Your Local Richmond Business?
One key decision local Richmond businesses face when entering the world of influencer marketing is whether to collaborate with micro-influencers or macro-influencers. Understanding the differences can help you make the best choice for your brand and maximize your marketing efforts.
Is influencer marketing the new PR?
In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and celebrity chef Molly Baz holding lactation cookies over her breasts ascended in New York City’s Times Square. The ad was accompanied by three words: “Just add milk.” But it wasn’t long before the image—an ad for Swehl, the brand on a mission to give women better resources throughout pregnancy, postpartum and beyond—was flagged and removed. Despite the ad later being reinstated, the backlash to the censorship led to even more advocacy and reach than if their original billboard maintained its full run. The would-be crisis became a PR triumph.
Develop a Marketing Plan
You’re going to need a marketing plan so you can get there. If you build it, they won’t necessarily come. In today’s market, it’s hard enough to set up shop and start peddling your wares. Two of the biggest mistakes business owners, particularly new ones, can make are...
4 Strategies for Early Holiday Shopping Season Prep
Early preparation for the holiday shopping season helps small businesses boost sales, overcome challenges, and stay competitive during the most critical sales period of the year.
What You Need to Know About Local SEO
Local SEO (Search Engine Optimization) is the process of optimizing a website or online presence to increase its visibility in local search results on search engines like Google. It's particularly important for businesses that operate in a specific geographic area,...
Considerations for Marketing During a Presidential Election Year
During a presidential election year, local businesses need to be mindful of the unique dynamics that can influence consumer behavior and marketing effectiveness. Here are key considerations: 1. Heightened Media Noise Increased Competition for Attention: The media...
All About Google Business Profile
One powerful tool that local businesses can leverage is the Google Business Profile. Formerly known as Google My Business, this free platform offers a range of benefits designed to enhance visibility, attract customers, and foster engagement. What is a Google Business...