State of Local Event Recap

April 17, 2025

InUnison produces this annual report as a vital benchmarking tool for local, independent businesses across the Richmond region.

Designed to offer meaningful insights, this report helps businesses assess their standing within the local landscape, providing a data-driven perspective on trends, challenges, and opportunities.

About the Event

More than just a survey

More than just a comparative tool, the survey captures the prevailing sentiments of business owners, highlighting the evolving economic climate and identifying critical areas of need.

This year, 181 local businesses contributed to the findings, helping to shape a clearer understanding of the current business environment and the strategies that support success in our region.

state of local

Key Findings

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Driving economic and community impact in the Richmond region

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Navigating rising costs and workforce challenges

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Sharing perspectives on the economy and policy landscape

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Adapting, innovating, and positioning for growth

Event Recording

Event Photos

Full Report

A total of 181 local, independent businesses participated in the 2025 State of Local survey, representing a 43% increase in participation compared to 2024, which had 127 respondents.

Keynote speakers

Diana McMahon

InUnison, Vice President

Renee Haltom

Richmond Federal Reserve Bank

Join the Research Panel

Join in with research initiatives like this and more. Share your insights to help shape the future of our region and guide important conversations through InUnison’s research panel.