State of Local Event Recap
April 17, 2025
InUnison produces this annual report as a vital benchmarking tool for local, independent businesses across the Richmond region.
Designed to offer meaningful insights, this report helps businesses assess their standing within the local landscape, providing a data-driven perspective on trends, challenges, and opportunities.
About the Event
More than just a survey
More than just a comparative tool, the survey captures the prevailing sentiments of business owners, highlighting the evolving economic climate and identifying critical areas of need.
This year, 181 local businesses contributed to the findings, helping to shape a clearer understanding of the current business environment and the strategies that support success in our region.
Key Findings
Driving economic and community impact in the Richmond region
Navigating rising costs and workforce challenges
Sharing perspectives on the economy and policy landscape
Adapting, innovating, and positioning for growth
Event Recording
Full Report
A total of 181 local, independent businesses participated in the 2025 State of Local survey, representing a 43% increase in participation compared to 2024, which had 127 respondents.
Keynote speakers
Diana McMahon
InUnison, Vice President
Renee Haltom
Richmond Federal Reserve Bank
Join the Research Panel
Join in with research initiatives like this and more. Share your insights to help shape the future of our region and guide important conversations through InUnison’s research panel.