A second-generation sales master, Tom Rosser, grew up here in Virginia and went on to pursue a...
Strategy & Operations
đź”’ A Quick Review of Sales 101: Everything You Need to Know to Create a Repeatable Customer Journey
For small businesses, sales are arguably the biggest indicator of success. High sales are not only...
Year-End Reflection: What to Review Now to Prepare for a Strong 2026
Reflecting on the past year doesn’t need to be daunting or overly formal. A meaningful review...
Quick Wins for January: Small Business Reset Checklist
January is a natural reset point for small businesses. The first month of the year offers a chance...
Marketing & Growth
🔒 Sales 101 Case Study – Tom Rosser
A second-generation sales master, Tom Rosser, grew up here in Virginia and went on to pursue a...
🔒 Sales 101: Speaker Case Study – Sarah Paxton
Richmond native, business owner, and sales extraordinaire Sarah Paxton has been a long-time member...
đź”’ SALES 101: Creating a Repeatable Customer Journey WorksheetÂ
This worksheet guides you through a brief reflection on your...
Real Stories
From Financial Stress to Stability
The encouraging news? You don’t need to figure it all out at once. Small shifts—like turning...
Business to Business Relationship Building
Background Think, a prominent marketing and branding firm is known for its innovative approach to...
Mentorship for Accelerated Growth
Background PowerUp Productions, a dynamic video production company specializes in creating...
Research & Data
State of Local 2026
đź”’ Turning Insights Into Action: How to Use What You Learned to Guide 2026
As we discussed in our previous learning labs, “Year-End Reflection: What to Review Now to Prepare...
Year-End Reflection: What to Review Now to Prepare for a Strong 2026
Reflecting on the past year doesn’t need to be daunting or overly formal. A meaningful review...
The Latest
Virginia Paid Family & Medical Leave: What Businesses Should Know
Virginia is developing its new Paid Family and Medical Leave (PFML) program, and the Virginia Employment Commission (VEC) is beginning to share more information about how the program will be implemented. This summer, VEC held nine listening sessions with workers,...
State of Local 2026
🔒 Sales 101 Case Study – Tom Rosser
The key to the business’s success can be attributed to many things, but one of the largest factors is that Rosser really knows sales. This was evident when he spoke on our Sales 101 panel, where he shared his extensive sales expertise and advice for building a successful customer sales journey.
🔒 Sales 101: Speaker Case Study – Sarah Paxton
Sarah Paxton’s sales expertise was in the spotlight when she joined a panel of sales experts at the recent InUnison Sales 101 event, where she shared her best advice for creating a repeatable customer sales journey. We were so impressed by Sarah’s sales knowledge that we are sharing a few more of her tips and takeaways from the event to help you improve your customer sales experience.
đź”’ SALES 101: Creating a Repeatable Customer Journey WorksheetÂ
This worksheet guides you through a brief reflection on your customer sales journey. By completing each part, you’ll clarify what works, identify where customers might face challenges, and determine small changes to boost customer loyalty. Be honest in your answers. This isn’t about perfection, but about understanding your customers and creating a repeatable sales process.Â
đź”’ A Quick Review of Sales 101: Everything You Need to Know to Create a Repeatable Customer Journey
We sat down with Sarah Paxton, co-owner of LaDiff, Tom Rosser, co-owner of Gelati Celesti, and Scott Goldberg, chief sales officer at Dominion Payroll, to learn more about how to create a repeatable customer sales journey.
đź”’ Turning Insights Into Action: How to Use What You Learned to Guide 2026
In this Learning Lab, we will help you simplify this work by focusing on and understanding the local context and trends that really matter, so you can make practical decisions and enter the new year with confidence.
Year-End Reflection: What to Review Now to Prepare for a Strong 2026
Reflecting on the past year doesn’t need to be daunting or overly formal. A meaningful review focuses less on collecting hard facts and more on recognizing patterns and noting important insights. Conducting this review early in the new quarter helps you understand...
Quick Wins for January: Small Business Reset Checklist
The first month of the year offers a chance to pause, reflect, and reset before the year gains momentum. Rather than implementing significant changes that can be overwhelming, focus on quick wins that propel your business toward a successful year.
đź”’ Research: Holiday Sales Results
Results from InUnison’s third and final 2025 Holiday Sales Survey suggest a mixed close to the holiday season for Richmond-area local businesses.