This worksheet guides you through a brief reflection on your customer sales journey. By completing each part, you’ll clarify what works, identify where customers might face challenges, and determine small changes to boost customer loyalty. Be honest in your answers. This isn’t about perfection, but about understanding your customers and creating a repeatable sales process. 

While last-minute shopping can create chaos in your store, many businesses report significant sales increases in the week leading up to Christmas (Reuters). By planning and preparing for increased traffic and last-minute requests in the days leading up to the holidays, you can serve those Christmas shopping stragglers with less stress and more festive cheer.

A few small, thoughtful touches can elevate the customer experience and make holiday shopping feel special and memorable. These moments help customers feel genuinely appreciated during a potentially hectic holiday season.