Holiday Sales Close Out Mixed for Richmond’s Local Businesses, with Cautious Optimism Heading into 2026 Results from InUnison’s third and final 2025 Holiday Sales Survey suggest a mixed close to the holiday season for Richmond-area local businesses. While some businesses finished the season stronger than last year, others experienced softer results, reinforcing a pattern that emerged throughout the holidays: uneven performance shaped by cautious consumer behavior, economic uncertainty, and continued reliance on in-store shopping. Taken together with earlier holiday pulses, the final survey points…
🔒 Research: Holiday Sales Results
Results from InUnison’s third and final 2025 Holiday Sales Survey suggest a mixed close to the holiday season for Richmond-area local businesses.
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