For small businesses, sales are arguably the biggest indicator of success. High sales are not only...
Strategy & Operations
A Quick Review of Sales 101: Everything You Need to Know to Create a Repeatable Customer Journey
For small businesses, sales are arguably the biggest indicator of success. High sales are not only...
Year-End Reflection: What to Review Now to Prepare for a Strong 2026
Reflecting on the past year doesn’t need to be daunting or overly formal. A meaningful review...
Quick Wins for January: Small Business Reset Checklist
January is a natural reset point for small businesses. The first month of the year offers a chance...
Marketing & Growth
Sales 101: Speaker Case Study – Sarah Paxton
Richmond native, business owner, and sales extraordinaire Sarah Paxton has been a long-time member...
SALES 101: Creating a Repeatable Customer Journey Worksheet
This worksheet guides you through a brief reflection on your...
A Quick Review of Sales 101: Everything You Need to Know to Create a Repeatable Customer Journey
For small businesses, sales are arguably the biggest indicator of success. High sales are not only...
Real Stories
From Financial Stress to Stability
The encouraging news? You don’t need to figure it all out at once. Small shifts—like turning...
Business to Business Relationship Building
Background Think, a prominent marketing and branding firm is known for its innovative approach to...
Mentorship for Accelerated Growth
Background PowerUp Productions, a dynamic video production company specializes in creating...
Research & Data
Turning Insights Into Action: How to Use What You Learned to Guide 2026
As we discussed in our previous learning labs, “Year-End Reflection: What to Review Now to Prepare...
Year-End Reflection: What to Review Now to Prepare for a Strong 2026
Reflecting on the past year doesn’t need to be daunting or overly formal. A meaningful review...
Quick Wins for January: Small Business Reset Checklist
January is a natural reset point for small businesses. The first month of the year offers a chance...
The Latest
Sales 101: Speaker Case Study – Sarah Paxton
Sarah Paxton’s sales expertise was in the spotlight when she joined a panel of sales experts at the recent InUnison Sales 101 event, where she shared her best advice for creating a repeatable customer sales journey. We were so impressed by Sarah’s sales knowledge that we are sharing a few more of her tips and takeaways from the event to help you improve your customer sales experience.
SALES 101: Creating a Repeatable Customer Journey Worksheet
This worksheet guides you through a brief reflection on your customer sales journey. By completing each part, you’ll clarify what works, identify where customers might face challenges, and determine small changes to boost customer loyalty. Be honest in your answers. This isn’t about perfection, but about understanding your customers and creating a repeatable sales process.
A Quick Review of Sales 101: Everything You Need to Know to Create a Repeatable Customer Journey
We sat down with Sarah Paxton, co-owner of LaDiff, Tom Rosser, co-owner of Gelati Celesti, and Scott Goldberg, chief sales officer at Dominion Payroll, to learn more about how to create a repeatable customer sales journey.
Turning Insights Into Action: How to Use What You Learned to Guide 2026
In this Learning Lab, we will help you simplify this work by focusing on and understanding the local context and trends that really matter, so you can make practical decisions and enter the new year with confidence.
Year-End Reflection: What to Review Now to Prepare for a Strong 2026
Reflecting on the past year doesn’t need to be daunting or overly formal. A meaningful review focuses less on collecting hard facts and more on recognizing patterns and noting important insights. Conducting this review early in the new quarter helps you understand...
Quick Wins for January: Small Business Reset Checklist
The first month of the year offers a chance to pause, reflect, and reset before the year gains momentum. Rather than implementing significant changes that can be overwhelming, focus on quick wins that propel your business toward a successful year.
Research: Holiday Sales Results
Results from InUnison’s third and final 2025 Holiday Sales Survey suggest a mixed close to the holiday season for Richmond-area local businesses.
How to Serve Last-Minute Shoppers with Less Stress
While last-minute shopping can create chaos in your store, many businesses report significant sales increases in the week leading up to Christmas (Reuters). By planning and preparing for increased traffic and last-minute requests in the days leading up to the holidays, you can serve those Christmas shopping stragglers with less stress and more festive cheer.
Thanksgiving Weekend Brought a Modest Lift for Richmond’s Local Businesses
Results from InUnison’s second 2025 Holiday Sales Survey suggest that Thanksgiving weekend delivered a modest improvement from earlier in the season for some Richmond-area local businesses, though gains were far from universal. While national retailers continue to...
5 Small Tweaks to Boost December Sales (Without Discounts)
From smarter social media use to engaging your existing customers, we’ve outlined five small tweaks that can boost your December sales and create a meaningful impact before the year ends.