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The Learning Lab is InUnison’s library of articles, explainers, how-tos, and expert guidance on the topics local business owners deal with most.
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Policy & Advocacy · Oct 6, 2026
Virginia Paid Family & Medical Leave: What Businesses Should Know
Virginia is developing its new Paid Family and Medical Leave (PFML) program, and the Virginia Employment Commission (VEC) is beginning to share more information about how the program will be implemented.
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Marketing & Sales
🔒 Sales 101 Case Study – Tom Rosser
Feb 26, 2026
The key to the business's success can be attributed to many things, but one of the largest factors is that Rosser really knows sales.…
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Marketing & Sales
🔒 Sales 101: Speaker Case Study – Sarah Paxton
Feb 19, 2026
Sarah Paxton's sales expertise was in the spotlight when she joined a panel of sales experts at the recent InUnison Sales 101 event, where…
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Marketing & Sales
🔒 A Quick Review of Sales 101: Everything You Need to Know to Create a Repeatable Customer Journey
Feb 9, 2026
We sat down with Sarah Paxton, co-owner of LaDiff, Tom Rosser, co-owner of Gelati Celesti, and Scott Goldberg, chief sales officer at Dominion Payroll,…
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101 resources
5 Small Tweaks to Boost December Sales (Without Discounts)
From smarter social media use to engaging your existing customers, we’ve outlined five small tweaks that can boost your December sales and create a meaningful impact…
Read the article →Enhancing the Holiday Customer Experience: Delight & Connection
A few small, thoughtful touches can elevate the customer experience and make holiday shopping feel special and memorable. These moments help customers feel genuinely appreciated during…
Read the article →🔒 Enhancing the Holiday Customer User Experience Through Ease & Convenience
“UX is more than just aesthetics,” said Lisa Dance, UX consultant and founder of ServiceEase. “It’s how easy or difficult it is to interact with a…
Read the article →🔒 Holiday Benchmarking Series: Local Holiday Sales Off to a Soft Start
InUnison’s first of our 2025 Holiday Sales Survey series reveals a softer start to the season for many local businesses, even as national headlines highlight strong…
Read the article →🔒 Creating an Atmosphere That Enhances the Holiday Customer Experience
With the help of some local holiday shopping experts, we have gathered some of the best tips, insights, and advice to help enhance the holiday atmosphere…
Read the article →🔒 Holiday Marketing Made Simple: How to Stand Out Without Burning Out
We’ve put together a collection of holiday tips and strategies to help you stay energized and avoid burnout this festive season.
Read the article →🔒 Success Stories: Marketing Moves that Worked for Us
We're showing you the success stories of businesses that gained measurable results from implementing a new marketing idea.
Read the article →🔒 What SEO Is & Why It Matters for Local Businesses
To help you get more customers, we talked to some local SEO experts to get the latest about ranking for keywords, navigating an AI-powered internet, and…
Read the article →🔒 How to Choose the Right Marketing Partner
As a local business owner, understanding the many options for choosing a marketing partner can be a daunting task, but with the help of some of…
Read the article →Onboarding That Works: How to Set New Hires Up for Success
A strong onboarding program is based on several key elements that guide new employees through their first days and weeks, ensuring they have the clarity, support,…
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