We’ve all pulled up our favorite search engine to find something we’re looking for, and your customers are doing the same thing to find you. But, if you’re not showing up at the top, your customer may not be clicking to find you. Research shows that if you show up in the first, second, or third positions, the average click-through rate (or CTR) is 39.8%, 18.7% and 10.2% respectively. The practice of optimizing your website to improve its chances of…
Virginia Paid Family & Medical Leave: What Businesses Should Know
Virginia is developing its new Paid Family and Medical Leave (PFML) program, and the Virginia Employment Commission (VEC) is beginning to share more information about how the program will be implemented. This summer, VEC held nine listening sessions with workers,...