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The Learning Lab is InUnison’s library of articles, explainers, how-tos, and expert guidance on the topics local business owners deal with most.
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Marketing & Sales · Feb 26, 2026
🔒 Sales 101 Case Study – Tom Rosser
The key to the business's success can be attributed to many things, but one of the largest factors is that Rosser really knows sales. This was evident when he spoke on our Sales 101 panel, where he shared his extensive…
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Marketing & Sales
🔒 Sales 101: Speaker Case Study – Sarah Paxton
Feb 19, 2026
Sarah Paxton's sales expertise was in the spotlight when she joined a panel of sales experts at the recent InUnison Sales 101 event, where…
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Marketing & Sales
🔒 A Quick Review of Sales 101: Everything You Need to Know to Create a Repeatable Customer Journey
Feb 9, 2026
We sat down with Sarah Paxton, co-owner of LaDiff, Tom Rosser, co-owner of Gelati Celesti, and Scott Goldberg, chief sales officer at Dominion Payroll,…
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Research & Trends
🔒 Turning Insights Into Action: How to Use What You Learned to Guide 2026
Jan 26, 2026
In this Learning Lab, we will help you simplify this work by focusing on and understanding the local context and trends that really matter,…
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🔒 Sales 101 Case Study – Tom Rosser
The key to the business's success can be attributed to many things, but one of the largest factors is that Rosser really knows sales. This was…
Read the article →🔒 Sales 101: Speaker Case Study – Sarah Paxton
Sarah Paxton's sales expertise was in the spotlight when she joined a panel of sales experts at the recent InUnison Sales 101 event, where she shared…
Read the article →🔒 A Quick Review of Sales 101: Everything You Need to Know to Create a Repeatable Customer Journey
We sat down with Sarah Paxton, co-owner of LaDiff, Tom Rosser, co-owner of Gelati Celesti, and Scott Goldberg, chief sales officer at Dominion Payroll, to learn…
Read the article →🔒 Turning Insights Into Action: How to Use What You Learned to Guide 2026
In this Learning Lab, we will help you simplify this work by focusing on and understanding the local context and trends that really matter, so you…
Read the article →Year-End Reflection: What to Review Now to Prepare for a Strong 2026
Reflecting on the past year doesn’t need to be daunting or overly formal. A meaningful review focuses less on collecting hard facts and more on recognizing…
Read the article →Quick Wins for January: Small Business Reset Checklist
The first month of the year offers a chance to pause, reflect, and reset before the year gains momentum. Rather than implementing significant changes that can…
Read the article →🔒 Research: Holiday Sales Results
Results from InUnison’s third and final 2025 Holiday Sales Survey suggest a mixed close to the holiday season for Richmond-area local businesses.
Read the article →How to Serve Last-Minute Shoppers with Less Stress
While last-minute shopping can create chaos in your store, many businesses report significant sales increases in the week leading up to Christmas (Reuters). By planning and…
Read the article →Thanksgiving Weekend Brought a Modest Lift for Richmond’s Local Businesses
Results from InUnison’s second 2025 Holiday Sales Survey suggest that Thanksgiving weekend delivered a modest improvement from earlier in the season for some Richmond-area local businesses,…
Read the article →5 Small Tweaks to Boost December Sales (Without Discounts)
From smarter social media use to engaging your existing customers, we’ve outlined five small tweaks that can boost your December sales and create a meaningful impact…
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