Local business owners wear many hats, doing everything from managing finances to marketing and communications. However, in the everyday hustle of running a business, marketing can easily be overlooked. Marketing is critical to the success of any business, and in an increasingly digital world, it is essential to the success of companies. Effective marketing and communications strategies, also known as MarComm strategies, can attract and retain customers, drive growth, and increase public awareness of your company (Forbes). To ensure the…
🔒 How to Choose the Right Marketing Partner
As a local business owner, understanding the many options for choosing a marketing partner can be a daunting task, but with the help of some of our members, we break down the steps to selecting the right marketing partner for your business.
InUnison— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.
InUnison—is committed to helping your local, independent business. Learn more about the benefits of local business membership, here.
Related Ideas
🔒 Sales 101 Case Study – Tom Rosser
A second-generation sales master, Tom Rosser, grew up here in Virginia and went on to pursue a degree in building construction from Virginia Tech. Post-graduation, he pursued an eight-year career as a project executive, building multi-family apartment buildings in...
🔒 Sales 101: Speaker Case Study – Sarah Paxton
Richmond native, business owner, and sales extraordinaire Sarah Paxton has been a long-time member of InUnison, dating back to our Retail Merchants Association days. A University of Virginia grad with a degree in Classics, Paxton joined the then Charlottesville-based...