The power of local — built together
2025 Year in Review
This year, InUnison members showed what’s possible when local businesses come together.
Through shared learning, honest conversation, research grounded in real experience, and collective visibility, our community strengthened individual businesses — and the local economy as a whole.
Our community, by the numbers
InUnison’s strength comes from the breadth of businesses involved — from long-established companies to newer ventures, across a wide range of industries. That diversity leads to stronger conversations, more relevant insights, and support that reflects the real local business landscape.
Number of Unique Businesses
Unique Industries Represented
A community with deep roots and fresh ideas:
- Oldest business: Richmond Window Corp (71 years)
- Newest Business: Tuckahoe Learning Grove (3 months)
- Member’s Average time in Business: 13.1 years
Top industry represented: Shopping & Retail
Connection in action: community engagement
The InUnison Community continues to be a place for practical, peer-driven insight. Members ask real questions, share what’s working, and help each other solve challenges in real time. These conversations turn individual experience into shared knowledge — benefiting the entire community.
Active Members
404 posts shared
724 comments added
Highlights from the community
The InUnison Community continues to be a place for practical, peer-driven insight. Members ask real questions, share what’s working, and help each other solve challenges in real time. These conversations turn individual experience into shared knowledge — benefiting the entire community.
Top post of the year:
Top comment of the year:
Top contributors:
Events remain one of the most powerful ways members connect — not just to content, but to one another. These shared experiences help build relationships that continue long after the event ends.
Learning & shared experiences: events
Education, innovation, and meaningful connection.
Total Events This Year
15 educational events
17 connection and innovation events
Community recognition:
Our top event attendee in 2025 is Jolinda Smithson, Shapes & Colors by Jolinda.
2025 signature events
InnovateLocal focused on ideas, collaboration, and forward-thinking approaches to growth. Members connected around innovation, resilience, and shared learning.
State of Local brought business owners together around data, trends, and insights shaping the local economy. Grounded in real numbers and local experience, the event helped members better understand where local business stands — and what’s ahead.
Peer-led growth: roundtables & mentorship
Deeper conversations. Trusted spaces.
Active Roundtables this Year
67 roundtable participants
4 active mentorships
Roundtables and mentorship programs create space for more focused, candid conversations. These peer-led environments allow members to explore challenges, learn from experience, and gain perspective in a setting built on trust and shared understanding.
What members learned this year: learning lab
Practical insights, available when members need them.
Resources Published
Top category:
Strategy & Operations (explore)
Most-read resource:
👉 When Plans Change: A Journey Through Uncertainty and Growth (read here)
The Learning Lab is designed to support real-world decision-making. This year’s most-engaged topics reflect what local businesses are navigating right now — change, growth, and the need for practical strategies that can be applied immediately.
Research powered by local businesses
Better data starts with local.
Surveys & Studies Conducted
Participating Businesses
Member participation is what makes InUnison research valuable. These studies provide local businesses with meaningful benchmarks and insights grounded in real experience — helping owners make informed decisions with confidence.
Certified Local Businesses
200,000+ people reached through the Holiday Campaign
3,000+ new email subscribers added
Find Local RVA and the Holiday Campaign put member businesses in front of customers actively looking to support local. By increasing discoverability at key moments, members gained visibility and reach that would be difficult and costly to achieve on their own.
Advocacy & partnerships
Staying informed on issues that matter to business.
2025 Bills Tracked
Partnership highlight:
Continued partnership with the Virginia Retail Federation to bring you the most important legislative advocacy updates.
By tracking legislation and maintaining strong partnerships, InUnison helps ensure local businesses stay informed about issues that impact their operations and the broader business environment.
Looking ahead
This year, InUnison turned participation into real advantages for local businesses—greater visibility, stronger representation, and insight that supports better decisions. Every number on this page reflects work done on behalf of members.
Looking ahead, we’re focused on delivering even more relevance, impact, and ease of engagement—so InUnison continues to work for your business.
