InUnison Membership
Membership, optimized around how you want to grow.
We’ve listened. We’ve simplified. We’ve reorganized membership around where your business actually is. Today, you’re simply choosing where you’d like to go next.
Explore
See what’s changing
Find Your Best Fit
Guided to the best option based on your needs
Activate
October 1, 2026
Nothing changes until October 1.
Today's goal is to simply explore and choose your future membership.
What's changing
We rebuilt membership to better match how you want to engage – and to bring more businesses access to more of what matters. Built around four ideas:
Simpler Clearer More flexible Organized around you
Three pillars, in every membership
Every membership level is built with these three pillars.
Your People
Build relationships that help your business thrive. Connect with fellow business leaders, industry peers, mentors, and a community that understands the challenges you’re facing.
Your Intel
Stay ahead with trusted business insights. Receive practical updates, expert education, research, and timely information that helps you make better decisions.
Your Advocate
Three ways to belong.
| Community & Visibility | |||
| Find Local RVA Directory Listing | ✓ | ✓ | ✓ |
Your business appears in the public Find Local RVA directory, searchable by category and neighborhood. | |||
| Locally Owned Certification | ✓ | ✓ | ✓ |
A digital badge for your website and storefront stickers showing customers you're a certified locally owned business. | |||
| Online Community Forum Access | ✓ | ✓ | ✓ |
Connect with other members, ask questions, and stay looped in — our member community, online. | |||
| Research & Advocacy | |||
| Learning Lab Articles & Resources | ✓ | ✓ | ✓ |
Practical guides and articles written for local business owners — available any time, at every tier. | |||
| State of Local Research Report | ✓ | ✓ | ✓ |
Our annual research report on the local business landscape — trends, challenges, and opportunities. | |||
| Business Confidence Index & Research Panel | ✓ | ✓ | ✓ |
Ongoing local business sentiment tracking, plus the option to participate directly in our research studies. | |||
| Legislative Advocacy & Action Alerts | ✓ | ✓ | ✓ |
We track legislation affecting local business and alert you when it's time to act. | |||
| Education & Events | |||
| Workshops, Happier Hours & Networking Events | 4 included / year | Unlimited access to 15+ events a year | Unlimited access to 15+ events a year for the whole team |
Workshop panels, expert sessions, Happier Hours, and general networking events all draw from the same pool — for Core, any 4 of these across the year; Individual and Team get all of them, unlimited.
See what's actually on the calendar → View the 2027 Event Calendar | |||
| Signature Events (InnovateLocal, State of Local) | Member pricing | Member pricing | Member pricing |
Our two flagship annual events — every member gets discounted member pricing, regardless of tier. See what's actually on the calendar → View the 2027 Event Calendar | |||
| Leadership & Accountability | |||
| Roundtables | — | 1 included | 3 seats |
Small, curated groups of 7–8 local business leaders who meet regularly to work through real challenges together — peer-led, InUnison-facilitated, on a cadence and at a location your group sets. Not a one-off workshop — an ongoing relationship with built-in accountability. See open groups and how it works → Explore Roundtables | |||
| One-on-One Mentorship | — | ✓ | 3 seats |
A full year of structured, one-on-one mentorship — not an open-ended match. Five sessions across the year, roughly every 90 days, each building on a concrete commitment from the one before. Choose your track: Owner-to-Owner, working through a real business challenge with a peer who's been there, or paired with a tenured mentor focused on your growth and career goals. | |||
| Team Access | |||
| Seats Included | 1 | 1 | Unlimited |
Team has no cap on seats — add everyone on staff. Roundtable and mentorship access is included for 3 of those seats. | |||
Core$25/mo, or $270/yr
+
Individual$55/mo, or $594/yr
+
Team$95/mo, or $1,026/yr
+
See it for yourself
A closer look at what your membership actually includes
2027 Calendar of Events
Workshops, Roundtables, Happier Hours, and more — see exactly what’s coming, month by month.
View the 2027 Event Calendar →
New Roundtable Availability
Small groups of local business leaders who meet regularly to work through real challenges together.
Explore Roundtables →
Find Your Best Fit
About a minute. Three questions.
Answer honestly and we’ll match you with what could be the best fit. You can always look at everything yourself, too.
“We’ve been listening to local businesses across the region, and this new membership structure is what came out of it. Our mission hasn’t changed: InUnison exists for local, independent businesses that want to grow while staying independent, and there’s a tier built for every one of them.
Still deciding?
Robert Thomas, our Member Relations Advisor, has helped local businesses find the right fit. No pressure – just a conversation.
Ready to choose your membership?
Questions, answered
Will anything change today?
Nothing changes today. Between now and October 1, we’ll walk every member through their options individually, and your current membership and access will continue exactly as they are.
Can I change my mind later?
Yes. You can move between tiers anytime – if your business grows, adds team members, or just needs a different level of access, you can manage your membership with the same flexibility that exists today.
What happens October 1?
If you’re a paid member, your membership moves into whichever tier fits you best – Core, Individual, or Team – on your renewal date. If you’re currently a free member, nothing starts automatically: you’ll need to sign up for the Core trial to begin your 60 days, and then choose to continue as a paying member once the trial ends.
How do I compare this to what I have now?
It depends on where you’re starting:
- Basic members: Core keeps your access about the same at a lower cost, and Individual or Team open up more, including mentorship and full roundtable access.
- Premium members: Team keeps everything you have today at the exact same price. Individual is available at a lower cost if only one person from your business participates.
- Free members: Core is the closest match, with a full 60-day trial before anything is charged.
Take the quiz above for a personalized look, or reach out to Robert Thomas, our Member Relations Advisor, anytime.
What if I don't take any action?
For paid members: If we haven’t heard from you by October 1, we’ll do our best to place you in the membership option that most closely matches how you’ve engaged so far. Before any changes are finalized, we’ll reach out to confirm with you.
For free members: Since the new membership requires you to opt in, taking no action means your free access will end on October 1. You won’t be automatically enrolled in the new membership.
Is this a price increase?
It depends on where you’re starting. Premium moves to Team at the exact same price. Basic moves to Core at a lower cost. If you’re currently a free member, Core does introduce a cost for the first time, $25/month after your 60-day trial, but it also bundles in things you’d otherwise pay for separately, like events, and opens the door to roundtables and mentorship if Individual or Team turns out to be a better fit.
What happens if I paid for an annual membership?
Nothing changes before your renewal date. You’ll keep the access you already paid for through the end of your current term, at the level that most closely matches your membership today. When your annual renewal comes up, that’s when you’ll move into the new tier that fits you best, and Robert will walk through the options with you before anything changes.