The holidays are right around the corner, and with them comes one of the biggest opportunities of the year to support locally owned businesses. That’s why InUnison is launching our annual Find Local Holiday Campaign—a region-wide effort to spotlight independent businesses and encourage shoppers to keep their dollars in Greater Richmond.
A Campaign That Reaches Thousands
This year’s campaign will meet the community wherever they are:
- Digital and print ads across the region
- Email spotlights reaching thousands of local shoppers
- Social media posts to nearly 9,000+ engaged local enthusiasts
✨ The goal is simple: Keep “shop local” top of mind—and help our independent businesses stand out when it matters most.
How Local Businesses Can Get Involved
If you own a local business, a few small actions will ensure your business is seen and celebrated throughout the season.
Holiday Readiness Checklist
✅ Display your Certified Local decal in-store and on your website and social media.
✅ Update your Find Local listing — fresh links, images, and hours make all the difference.
✅ Tag @FindLocalRVA on social — we’ll reshare to nearly 9,000 engaged shoppers.
✅ Sign up for the Find Local newsletter to see all the local promotion
If you’re not an InUnison member – join now to unlock the collective power of local businesses working together.
Every step you take adds to the collective impact of this campaign. By joining in, your business will be seen, and celebrated as part of the local movement.
Why It Matters for Richmond
When you choose to shop local, more of your money stays in our community—supporting jobs, fueling the local economy, and sustaining the unique spirit of Richmond. Every purchase is a chance to invest in the people and places that make our region thrive.
This holiday season, let’s make it our strongest one yet for Richmond’s local businesses. Whether you’re a shopper searching for meaningful gifts or a business owner preparing for the season, the Find Local Holiday Campaign is here to connect, inspire, and celebrate the best of local.
Together, we can make this holiday season brighter—by keeping it local.
With you,
The InUnison Team