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Simple SEO Tips to Get Found on Social Media

Did you know that 46% of Gen Z prefer searching social media over traditional search engines? It’s all about using words and strategies to help more people in Richmond find your business when they search online.

What is Social Media SEO?

SEO stands for Search Engine Optimization, which just means helping people find your business by using the right words (keywords). Social Media SEO brings that idea to Instagram, Facebook, TikTok, and more. Imagine a potential customer in Richmond searching for “best pizza” or “affordable jewelry.” Social Media SEO helps make sure your posts show up in their search results, making it easier for them to find and connect with you!

Why Should Richmond Businesses Care About Social Media SEO?

People now use social media like they used to use Google. They’re searching Instagram for “best hair salon in Richmond” or looking on Facebook for “local craft shops.” By focusing on Social Media SEO, your business has a better chance of reaching people who are ready to support Richmond’s local gems—like yours!

3 Key Steps for Social Media SEO Success

1. Optimize Your Profile

  • Consistent Business Name: Make sure your business name is the same across all platforms. This builds trust and makes you easier to find.
  • Add Complete Contact Information: Your phone number, address, and website should be updated and the same on each profile.
  • Keywords in Your Bio: Describe what you do in simple terms that people might search for, such as “Richmond hair salon” or “handmade jewelry in Richmond.” This tells both people and search engines what you offer.

2. Use Keywords in Posts

  • Write Captions with Keywords: Think of what your customers might search for and use those words in your captions. For instance, if you’re a bakery, add words like “Richmond’s best cupcakes” or “fresh bread daily” in your posts.
  • Add Hashtags: Using hashtags is a quick way to boost your SEO on social media. Mix popular hashtags (#RichmondEats) with more specific ones (#RichmondCupcakes, #ShopLocalRichmond) to get discovered by more people.
  • Include Keywords in Subtitles and Text: For video posts, add text or subtitles with relevant words. For example, if you’re showcasing a new product, use words like “handmade in Richmond” or “sustainable goods.” This gives more chances for people to find your videos.

3. Create and Share Content People Want to Save or Share

  • Post Shareable Tips and Behind-the-Scenes Content: Share fun facts, helpful tips, or “how-to” content. A Richmond florist, for example, could post tips on keeping flowers fresh or creating simple arrangements. This kind of content is valuable and likely to get shared.
  • Repurpose Your Website Content: Turn a blog post or article on your website into a social media post, checklist, or tip. Include a call-to-action like, “Check out our website for more tips!” to guide people to learn more about you.
  • Encourage Saves and Shares: When you post something valuable, ask your followers to save it for later or share it with friends. This helps boost engagement, which can also improve your visibility in searches.

Final Tips

  • Stay Consistent: Consistency is key. Post regularly and keep using keywords, so people know what to expect from your business.
  • Use Insights to Adjust: Most social platforms have “insights” that show you what’s working. See which posts people are engaging with the most and use that information to plan future content.

Social Media SEO Checklist for Richmond Businesses

Here’s a checklist to get started with Social Media SEO:

  • Profile Optimization:
    • Business name consistent across platforms
    • Updated phone number, address, and website link
    • Keywords added to your bio
  • SEO in Posts:
    • Use keywords in captions
    • Add 3-5 relevant hashtags to each post
    • Include keywords in video subtitles or image text
  • Content Ideas:
    • Post tips, tutorials, or behind-the-scenes content
    • Repurpose website content
    • Encourage followers to share or save your posts

Using these steps, your Richmond business can build an SEO-friendly social media presence that helps people find you. Try it out and watch as more locals discover your brand!

InUnison— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

InUnison—is committed to helping your local, independent business. Learn more about the benefits of local business membership, here.

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