- Wednesday, Feb 4
- 09:00 AM – 10:30 AM
- 5101 Monument Ave suite 202, Richmond, VA 23230
A practical, panel-based discussion exploring how small businesses build trust, guide prospects through the sales process, and create consistent customer experiences. Panelists will share real-world insights from both B2B and B2C perspectives, with time for audience Q&A.
Panelists:
Sarah Paxton, Co-Owner — LaDiff
Sarah co-leads LaDiff, a premier furniture store offering a wide selection of modern furniture, where she leads a sales team focused on customer experiences and thoughtful design.
Tom Rosser, Co-Owner — Gelati Celesti
Tom is a co-owner of Gelati Celesti, a beloved local brand known for scaling a customer-first retail experience while maintaining quality, culture, and community roots.
Scott Goldberg, Chief Sales Officer — Dominion Payroll
Scott oversees sales strategy at Dominion Payroll, bringing deep expertise in B2B sales leadership, client acquisition, and building scalable sales teams.