Perfect for start-ups, new businesses, or the entrepreneur simply looking to discover InUnison.



$35 per month

Ideal for busy entrepreneurs looking to learn and make connections.

get started with a 14 day free trial


$95 per month

Built for businesses looking to advance, innovate and stay ahead.

Pay only for what you need.month-to-month.with no commitment.

Compare Benefits

  • Business listing on the “Find Local” map

  • Community Forum Access

  • Limited Learning Lab Articles

  • “Find Your Happier Place” Campaign
  • Locally owned certification


Everything in free plus: 

  • Featured “Find Happier” Listing

  • Most events included*

  • Learning Lab (Courses & Workshops)

  • +2 users

*InnovateLocal and State of Local events are the only events with a separate cost


Everything in free & basic plus: 

  • Mentorships (for you and your team members)

  • Roundtables (for you and your team members)

  • Most events included*

  • +4 users

*InnovateLocal and State of Local events are the only events with a separate cost

Not sure which level is right for you?

Take the Membership Quiz to get matched with the best level to support your business’s unique needs.

Frequently Asked Questions

Have more questions? Talk to us, we’re here to help.

How do I join?

Select one of the flexible pricing options above. Or, if you don’t qualify for membership but still want to help, please get in touch to get involved – and watch for more opportunities to come to support your community’s local businesses.

What is included in the membership?

Your membership in InUnison includes benefits curated exclusively for members of the Richmond business community, including a Learning Lab, community and legislative forums, mentorship programs, an expert directory, and roundtables. Each level of membership brings you more and more access to these benefits.

Can I change my membership level?

Yes, with our flexible subscription model, you can adjust your membership level to meet your needs throughout the year, if necessary.

How much does membership cost?

We have three levels of membership: free, basic, and premium, with costs ranging from $0 to $95 per month.

How do I know if I qualify for membership?

To be a member, your business must be local and independent. Our definition of a local independent business is one that is established and licensed in the Richmond region and that operates independently from a franchise or national brand.

Jolinda Smithson, Shapes & Colors by Jolinda

“There’s a place for me now”

Jolinda, a well-connected member of the RVA community, was familiar with the association as Retail Merchants. However, she didn’t think it aligned with her business as a retail-focused organization. With the rebranding to InUnison and the revamped membership model to serve all local businesses, she’s found a new home for her creative agency. As an active member, she never misses an opportunity to connect with other local businesses and has taken advantage of many of the membership perks!

Jolinda Smithson Anderson, Shapes & Colors, by Jolinda
Kevin Reardon, Franco's Fine Clothier

“This is the single most important part of my membership.”

Kevin Reardon, President of Franco’s Fine Clothier, actively engages in our roundtable discussions as a valued Premium member. He’s been able to take concrete steps back to his business, such as implementing a fresh hiring process that attracted talented candidates for his sales team. Every time he attends, he walks away with not only valuable insights to advance his business but also meaningful connections with other local business owners.

Kevin Reardon, Franco's Fine Clothier