InUnison is an organization dedicated to the success of locally owned, independent businesses in the Richmond region. With roots in the area’s Retail Merchants Association, our organization brings businesses together to learn, collaborate, be heard and advance as a whole.
Our organization has roots that are more than 100 years strong – but our name didn’t reflect the full scope of the businesses we support. While retailers are an important part of our community and a crucial local economic driver, so too are service industries and other locally owned businesses. Now, we are all InUnison!
InUnison is a reimagination of our entire organization and its benefits. In 2019, the RMA knew change was necessary. We began evaluating our purpose, conducting research, and building a stronger foundation to support our local business community. As a result, we’ve become even more accessible, both in cost and in access to benefits. And our benefits align with what our business community wants – because they’re based on what you’ve told us.
We have a new name, a new model, and a new mission – but we’ll always be driven by our commitment to our local, independent business community.
You should join InUnison if you are part of a local business that:
- Qualifies as a local, independent business
- Believes in the collective power of businesses working together
- Wants to be inspired by the work happening in our community
- Needs access to trusted resources, and
- Has an aspiration to advance your business
Think. Shop. Buy. Local is still a cornerstone of the work InUnison does – but it is evolving and taking on an exciting new form. Watch for details as our new vision comes to life!
InUnison’s board is made up of local, independent business owners who have been highly engaged in our organization and its mission. While we’re not currently building our board, there are many opportunities for engagement in InUnison. Please contact us to learn more.
To be a member, your business must be local and independent. Our definition of a local independent business is one that is established and licensed in the Richmond region and that operates independently from a franchise or national brand.
We have three levels of membership: free, basic and premium, with costs ranging from $0 to $95 per month. See what’s included here.
Yes, with our flexible subscription model you can adjust your membership level to meet your needs throughout the year, if necessary.
Your membership in InUnison includes benefits curated exclusively for members of the Richmond business community, including a Learning Lab, community and legislative forums, mentorship programs, an expert directory and roundtables. Each level of membership brings you more and more access to these benefits. Learn more about the benefits of each level here.
Start here! Or, if you don’t qualify for membership but still want to help, please contact us to get involved – and watch for more opportunities to come for supporting your community’s local businesses.
As a member, you’ll gain inspiration from leaders, and have opportunities to connect, access to trusted experts, and a chance to have your voice heard as a member of the business community.
Click here to access the Learning Lab. Please note, if you have a higher level of membership, you’ll have the ability to unlock more content.
Our mentors have completed an application process and have agreed to the terms of participation. If you are interested in becoming a mentor, please contact Kathy Robbins at firstname.lastname@example.org.
To be listed in our Expert Directory, you must complete the application process and agree to the terms of participation. Contact Megan Way at email@example.com to learn more.
InUnison Roundtables are groups of three to five premium InUnison members who meet to solve one participant’s issue at a time. If you’re a premium member and would like to request a roundtable, click here.
At this time, we are shifting to a new, more focused type of social gathering – one that is built around learning and relationship building. We want each encounter you make through your membership to be a meaningful one, which will help you become stronger as a business and unite us all as a community.
Many new, exciting opportunities are in the works at InUnison. Watch for details to come on InUnison sponsorships.
We’re always here to help.