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Learning Lab

Access articles, worksheets and more, curated for the Richmond region’s independent businesses.

  • Topics
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    • Accounting & Finance
    • Human Resources
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    • Sales
    • Starting Up
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  • Topics
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    • Accounting & Finance
    • Human Resources
    • Management
    • Marketing
    • Operations
    • Sales
    • Starting Up
    • Technology
Learning Labadmin2023-05-12T10:39:34-04:00
  • conversation starters InUnison Richmond
    Article

    A Guide to Small Talk: 4 Tips and 45 Conversation Starters

    May 23, 2023
  • Article

    Frontline Work When Everyone Is Angry

    May 23, 2023
  • Article

    How to Deal With Email Anxiety

    May 23, 2023
  • Article

    How to keep customers coming back for more

    May 16, 2023
  • Article

    INFOGRAPHIC: Beating Burnout at Work

    May 9, 2023
  • Article

    Beating Burnout at Work

    May 9, 2023
  • Workforce, Worksheet

    TEMPLATE: Job Posting

    May 9, 2023
  • Article

    What is an API?

    May 9, 2023
  • Article

    16 Best Mental Health Awareness Month Ideas for Work in 2023

    May 2, 2023
  • Article

    When Your Employee Discloses a Mental Health Condition

    May 2, 2023
  • Article

    6 ways to support your employees’ mental health

    May 2, 2023
  • Article

    Cashflow Forecasting – Maximize Performance & Manage Risk

    April 25, 2023
  • Article

    Why Employee Engagement is Important in 2023

    April 25, 2023
  • Article

    Perfectionism holding you back? 3 ways to shift the habit

    April 25, 2023
  • Video

    CO— Strategy Studio: Managing Your Cash Flow

    April 18, 2023
  • Article

    Google Analytics 4: What Your Business Needs to Know

    April 18, 2023
  • Linkedin for Business
    Article

    8 Easy Ways to Optimize Your LinkedIn Company Page

    April 11, 2023
  • Customer Complaints
    Article

    Customer Complaints: 5 Tips for Handling Unsatisfied Clients

    April 11, 2023
  • Article

    Strategic Planning for Businesses: prepare for the future

    April 11, 2023
  • InUnison Email Marketing Measuring
    Article

    Measure Email Marketing Effectiveness

    April 4, 2023
  • Video

    Psychology Tricks: How To Persuade People And Improve Your Sales

    March 28, 2023
  • Article

    Psychological Pricing: What Your Prices Really Say to Customers

    March 28, 2023
  • Article

    20 Easy Easter Marketing Ideas to Get a Basketful of Customers

    March 28, 2023
  • Article, Events, News

    Workshop: How to Design a Brand | June 29

    March 27, 2023
  • Article

    5 Tech Trends That Drive Digital Acceleration in 2023

    March 21, 2023
  • Article

    NRF’s 2023 State of Retail & The Consumer

    March 21, 2023
  • catherine cary president bremo pharmacy InUnison resource for local businesses
    Article

    Valuable Lessons I’ve Learned – Catherine Cary, President of Bremo Pharmacies

    March 14, 2023
  • Marketing data science InUnison Richmond VA
    Article

    Case Studies: applications of data science in marketing

    March 14, 2023
  • VoIP Voice Over IP Ashburn Virginia Data Center business phone InUnison
    Article

    Phones and the Internet

    March 14, 2023
  • Video

    TedTalk: How AI Could Empower Any Business

    March 7, 2023
  • Article

    10 Examples of Data Science in Marketing

    March 7, 2023
  • Article

    Top 5 Things a Local Business Needs to Know About Phones

    March 7, 2023
  • Article

    Important Information Regarding 2022 Virginia Income Tax Returns

    February 28, 2023
  • Article

    6 Ways To Spring Clean Your Small Business

    February 21, 2023
  • Article

    Luxury Shopping User Groups and Journeys

    February 21, 2023
  • A/B Testing
    Video

    What is A/B Testing? | Data Science in Minutes

    February 21, 2023
  • Article

    5 Unmistakeable Benefits of Being a Solo Entrepreneur

    February 14, 2023
  • Article

    Rekindle Your Love For Your Job – Here’s How!

    February 14, 2023
  • Article

    3 Ways to Rekindle Your Love for Your Business

    February 14, 2023
  • 10 Ways to Be an Amazing Mentor
    Article

    10 Ways to Be an Amazing Mentor

    February 6, 2023
  • mentorship. business inunison
    Article

    4 Types Of Questions To Ask A Mentor

    February 6, 2023
  • Video, Workforce

    Best Talent Recruitment & Employee Retention Strategies

    January 31, 2023
  • Article

    Valuable Lessons I’ve Learned – Pat Heaney, Co-Owner of Mango Salon

    January 24, 2023
  • Article

    Valuable Lessons I’ve Learned – Aaron Montgomery, Montgomery Development Group

    January 24, 2023
  • Article

    Top 10 Tips For Being a Good Mentee

    January 24, 2023
  • Article

    Connect, Collaborate & Learn

    January 19, 2023
  • Article

    Valuable Lessons I’ve Learned – Kevin Reardon, President of Franco’s Fine Clothier

    January 17, 2023
  • Article

    Valuable Lessons I’ve Learned – Lisa McSherry, Lex’s of Carytown / Mamie’s Apothecary

    January 17, 2023
  • Stephen Story James River Transportation InUnison Mentorship
    Article

    Valuable Lessons I’ve Learned – Stephen Story, James River Transportation

    January 10, 2023
  • Steve Rosser Gelati Celesti Ice Cream InUnison Mentorship
    Article

    Valuable Lessons I’ve Learned – Steve Rosser, Gelati Celesti Ice Cream

    January 10, 2023
  • Article

    Mentoring vs Coaching: The Key Differences and Benefits

    January 10, 2023
  • questions to ask your mentor
    Article

    9 Effective Questions To Ask Your Mentor as a Mentee

    January 3, 2023
  • connections InUnison
    Article

    10 Reasons Why You Need a Mentor

    January 3, 2023
  • marketing
    Article

    Marketing in a Recession: 5 Steps to Take Now

    December 20, 2022
  • Mentorship
    Article

    How to decide if you’re ready for mentorship

    December 20, 2022
  • mentorship
    Article

    What is the Purpose of Mentoring Programs?

    December 13, 2022
  • smart goals
    Worksheet

    SMART Goals Worksheet

    December 11, 2022
  • Using SMART Goals
    Article

    Using SMART Goals with Actionable Examples

    December 11, 2022
  • Mentorship to grow professionally
    Article

    Leverage a Mentorship to Grow Professionally

    December 11, 2022
  • Article

    25 Internal Communications Newsletter Ideas

    December 6, 2022
  • Article

    Top internal communication and collaborative tools

    December 6, 2022
  • Finding Your Brand Voice
    Video

    Do This Before Your Make Your Next Social Post

    November 29, 2022
  • Article

    Leverage Local Business Holiday Week

    November 20, 2022
  • Article

    The Local Advantage this Holiday Season

    November 18, 2022
  • Audio, Video

    (audio) The Local Advantage this Holiday Season

    November 16, 2022
  • Article

    New Federal Reporting Requirement to Affect Millions of Small Businesses

    November 8, 2022
  • Article

    4 Traits of Powerful Brand Manifestos

    November 8, 2022
  • Article, Workforce

    23 Free Job Posting Platforms

    November 1, 2022
  • Article

    Find Your Happier Place – Campaign Toolkit

    October 28, 2022
  • Video, Workforce

    POSTPONED: Embracing a New Mindset: Post-pandemic talent recruitment & retention strategies

    October 26, 2022
  • Article

    Collaborate with Other Local Businesses for Holiday Promotions

    October 26, 2022
  • Article, Workforce

    The Passive Recruitment Starter Kit

    October 26, 2022
  • Article

    Creating a Holiday Social Media Strategy

    October 25, 2022
  • Social content creation resource tools
    Article

    Content Creation Tools

    October 24, 2022
  • Article

    How to craft an impactful Instagram bio for business

    October 18, 2022
  • Article

    22 Holiday Marketing Ideas for Local Businesses

    October 18, 2022
  • small business holidays content calendar
    Article

    Small Business Holidays Calendar

    October 12, 2022
  • reverse declining revenue
    Article

    Declining Revenue – 4 Creative Ways to Reverse It

    October 6, 2022
  • sales-closing-techniques-always-be-closing
    Article

    Most Common Sales Closing Techniques

    October 4, 2022
  • target-audience
    Article

    Steps to Find Your Target Audience

    September 27, 2022
  • Video

    How Web Design Can Improve User Experience

    September 27, 2022
  • optimize-job-posting
    Article, Workforce

    New Job Posting Checklist. It checks all the boxes for getting 2x applications.

    September 27, 2022
  • Article

    Instagram Tests New ‘Add Topics’ Option in the Reels Upload Process

    September 19, 2022
  • Article

    The Best Apps and Software for Small Businesses

    September 19, 2022
  • Article

    Inflation: Business Leaders Under Pressure

    September 18, 2022
  • hiring-hourly-workers
    Article

    Hiring Elusive Hourly Workers

    September 13, 2022
  • hybrid workforce
    Article

    Establish a Hybrid Workforce Model

    September 13, 2022
  • Article

    Use Direct Mail Marketing and Every Door Direct Mail

    September 13, 2022
  • Article

    Motivational Quotes to Inspire Small-Business Owners

    September 6, 2022
  • Article

    17 Must-Have Productivity Tools for Small Business Owners & Marketers

    September 6, 2022
  • Video

    TEDTalk: Inside the mind of a master procrastinator

    September 6, 2022
  • Article

    The real reasons you procrastinate — and how to stop

    September 6, 2022
  • the-small-business-guide-to-linkedin-pages
    Worksheet

    The small business guide to LinkedIn Pages

    August 30, 2022
  • Video

    Make Your Social Sizzle

    August 25, 2022
  • 08_Social-Media-Audit
    Article

    How to conduct a speedy social media audit

    August 23, 2022
  • Woman holding Apple iPhone 6S Rose Gold with icons of social media on screen. Social media are most popular tool. Smartphone life style. Starting social media app.
    Worksheet

    Template – Social Media Audit

    August 23, 2022
  • Article

    Instagram reels without showing your face

    August 15, 2022
  • communication-skills
    Article

    How to Improve Your Communication Skills

    August 15, 2022
  • Article

    Best Practices for Employee Performance Reviews

    August 15, 2022
  • customer
    Article

    Customer Service Workers Are Sharing Their Wildest “Irrational Customer” Stories

    August 9, 2022
  • are-we-in-a-recession
    Article

    Are We in a Recession? What Small Businesses Need to Know

    August 9, 2022
  • 2-factor-authentication
    Article

    What Is Two-Factor Authentication and Why Does it Matter?

    August 9, 2022
  • tea-shop-owner
    Article

    4 Types Of Technology That Can Help Grow Your Sales

    August 9, 2022
  • employeer roadmap childcare
    Workforce, Worksheet

    Employer Roadmap: Childcare Solutions for Working Parents

    August 2, 2022
  • Article

    25 Instagram Reels For Local Businesses

    August 2, 2022
  • hiring with disabilities
    Article, Workforce

    Hire employees with disabilities

    August 2, 2022
  • tiktok what to post
    Article

    Small Business TikTok Ideas

    July 26, 2022
  • tiktok-ideas
    Article

    What to Post on TikTok

    July 26, 2022
  • Article, Workforce

    How employers are changing their hiring strategy

    July 19, 2022
  • Article, Workforce

    3 reasons business can’t hire enough workers today

    July 19, 2022
  • Article, Workforce

    Tipping, Like Everything Else, is Changing Fast

    July 19, 2022
  • which social channels
    Article

    Which Social Networks Should You Advertise on?

    July 12, 2022
  • Article

    A Step-by-Step Guide to Opening a Facebook Shop

    July 12, 2022
  • Article

    5 Ways Small Businesses Can Sell on Facebook

    July 12, 2022
  • Article

    How To Succeed in Sales: Tips and Steps

    July 5, 2022
  • Article

    Guide To Business Casual Attire (With Tips and FAQ)

    July 5, 2022
  • Article

    2022 New Laws Report, Virginia Retail Federation

    July 1, 2022
  • Article

    25 Work-from-Home Tools (Plus Why They’re Important)

    June 28, 2022
  • Article

    100 Ways to Thank Someone For Their Time

    June 28, 2022
  • Article

    What is Spiff? Definition, Uses, and Tips

    June 21, 2022
  • Article

    85 Funny Work Quotes To Share With Your Colleagues

    June 21, 2022
  • Workforce woes series-training management-video
    Video

    The Secret to Success for Manager Effectiveness

    June 21, 2022
  • Article, Workforce

    How To Provide Effective Manager Training

    June 21, 2022
  • Improve Communication skills
    Article, Workforce

    9 Effective Ways to Improve Communication Skills

    June 14, 2022
  • workforce-part-time-scheduling
    Article, Workforce

    7 Tips for Managing Part-Time Employee Schedules

    June 14, 2022
  • Article

    Use TikTok for Your Business

    June 14, 2022
  • workforce woes childcare
    Article, Workforce

    Employer Guide to Childcare Assistance and Tax Credits

    June 7, 2022
  • workforce woes part time benefits job
    Article, Workforce

    6 Hiring Perks to Attract Part-Time Employees

    June 7, 2022
  • campaign-workforce-recruit
    Article, Workforce

    Creatively Recruit: tips from 10 businesses

    June 7, 2022
  • Article, Workforce

    The Scarce and Costly Childcare Issue

    May 24, 2022
  • Article, Workforce

    16 Tips for Working for Your Parents in a Family Business

    May 24, 2022
  • hiring veterans
    Article, Workforce

    Here’s Why You Should Hire a Veteran

    May 24, 2022
  • job application feedback loop
    Article, Workforce

    The job application feedback loop

    May 16, 2022
  • Article, Workforce

    Conduct an Effective Interview

    May 16, 2022
  • SIGN OFF AN EMAIL
    Article

    How To Sign Off an Email

    May 16, 2022
  • blacklist email
    Article

    Email Blacklists 101: What You Need to Know

    May 10, 2022
  • Article, Workforce

    Consider soft skills to broaden your talent pool

    May 10, 2022
  • Article, Workforce

    Hidden Workers: Second Chance Workers

    May 10, 2022
  • Article, Workforce

    Where are the workers?

    May 3, 2022
  • Article, Workforce

    Onboard New Hires

    May 3, 2022
  • get-more-applicants-workforce-woes
    Article, Workforce

    How to Get More Job Applicants

    April 28, 2022
  • get more clicks
    Article

    How to get more clicks

    April 26, 2022
  • Article, Workforce

    Setting up an effective interview process

    April 26, 2022
  • Article, Workforce

    Going from working solo to leading a team – hiring your first employee

    April 26, 2022
  • staff turnover
    Article, Workforce

    Fighting staff turnover in a service business

    April 19, 2022
  • Article

    Five Ways an ESG Strategy Can Add Value to Small Businesses

    April 19, 2022
  • Article

    Product Photography

    April 19, 2022
  • ANSWER PHONE
    Article

    Free Access: Answer the Phone Like a Pro

    April 12, 2022
  • Worksheet

    Expanded Job Offer Letter

    April 12, 2022
  • Video

    Free Access: Optimize Website Speed

    April 12, 2022
  • employee benefit of volunteering
    Article

    Give an Employee Benefit That Keeps on Giving

    April 5, 2022
  • Succession Planning Decision
    Article

    Types of Business Succession Planning

    April 5, 2022
  • Keyboard shortcuts
    Article

    Top 10 keyboard shortcuts everyone should know

    April 5, 2022
  • customer reviews
    Video

    How To Generate Customer Reviews

    March 28, 2022
  • Pooled Employee Plans
    Article

    Implement Pooled Employer Plan (PEP)

    March 28, 2022
  • Succession Planning
    Article

    Plan for Business Succession

    March 22, 2022
  • Interview Questions Guide
    Worksheet

    Interview Questions Guide

    March 22, 2022
  • 7 Design Tips For Social Media
    Video

    7 Design Tips For Social Media

    March 22, 2022
  • retain customer
    Article

    Tips to Retain Customers

    March 15, 2022
  • Worksheet

    Cybersecurity Desktop Guide

    March 15, 2022
  • Cyber Security
    Article

    Cyber Security Alert: Impacts of Russia Invading Ukraine

    March 15, 2022
  • car on road blocked
    Article

    How to Remove Obstacles for Customers

    March 7, 2022
  • Worksheet

    Free Access: How to Analyze a Job

    March 7, 2022
  • Article

    How to Conduct a Job Interview

    March 7, 2022
  • Article

    QR Codes for Your Business

    March 1, 2022
  • Article

    Free Access: Employee Record Keeping 101

    March 1, 2022
  • candidate checklist
    Worksheet

    Interviewing and Selection Checklist

    March 1, 2022
  • Worksheet

    Interview Questions

    February 22, 2022
  • Interview Questions video - mineral
    Video

    Interview Questions: Staying Out of Danger Zones

    February 22, 2022
  • Article

    How to Attract Job Applicants

    February 16, 2022
  • what-to-consider-when-launching-influencer-marketing-campaigns
    Worksheet

    Influencer Marketing Contract Template

    February 15, 2022
  • Article