Sarah Paxton, LaDiff

Sarah Paxton LaDiff InUnison Mentor

My First Job Was
Other than babysitting (LOTS of babysitting), my first job with a real paycheck was as a Senate Page for 3 months during my Freshman year of high school. I tended to be a little too social, so I was relocated (banished?) to the basement of the General Assembly building where I collated and organized the daily bills.

Best Advice I’ve Received
My mentors in the Richmond retail community – and there are many (Bobby & Jim Ukrop, Jack Kreuter, Pat Patrick) – are and were good stewards of our community. Giving back was in their DNA. I think being a partner with the community that supports you is the difference between being a good retail store and a great retail experience.

Valuable Lessons I’ve Learned
Don’t hit ‘send’ while you’re angry. Write the email (or letter or message); wait an hour or a day; reread your response and edit it. I also like to think “how would the customer explain my reply to a friend?” Word choice and tone of voice are very important, as is empathy, and ALL relationships are valuable.

Top Strengths
Accounting & Finance, Human Resources, Management, Marketing, Operations, Sales, Starting Up, Technology

Passionate About
Creating a pro forma budget, understanding your financial statements, understanding/improving your profit margins, how to create a marketing budget (and what constitutes ‘marketing’)

Hobbies & Interests
I’m a big geneaology buff and can fill hours tracking down family mysteries on ancestry.com. Also love to travel – favorites are Greece, pretty much anywhere in Europe, and small towns and/or downtown areas with great local shops to visit.

Other Mentors

Yann Reichelt, CFO, Capital Interior Contractors, Inc.

Yann Reichelt, CFO, Capital Interior Contractors, Inc.

My First Job WasMy first job was a lifeguard for our neighborhood pool. I was great at testing water and laying down the law with kids. Best Advice I’ve ReceivedThis might sound silly, but being told to "take notes/write things down" has been an incredibly impact...

Sally Raderer, Good run Research & Recreation

Sally Raderer, Good run Research & Recreation

My First Job WasMy first job was as a babysitter for families who lived in our neighborhood. I've always liked taking care of people, and later became an elementary school teacher. My next jobs were at a craft store, a party supply store, and a gift basket company....

Duncan Thomas, CarSource, Inc.

Duncan Thomas, CarSource, Inc.

My First Job WasMy first job to make some money was when I was 13 years old during my first year in boarding school. I had a camera -a Range finder. I enjoyed photography and would take pictures of other students for a small fee. I would have the pictures developed on...