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  • Local business state InUinson Richmond State-of-Local-Presentation-705-x-254-px

State of Local 2024 Results

InUnison develops the State of Local survey as a benchmarking tool tailored for local, independent businesses in the Richmond region. These insights will help you assess how your business stacks up against others in the local community. Furthermore, the survey aims to capture essential sentiments regarding the current business environment and provide valuable insights into the ongoing needs of local businesses. Over 120 individual businesses responded.

What you’ll find in the report:

    • Local Customer Comparisons | A brief overview of local customer demographics, retention, and acquisition tactics.
    • Local Customer Comparisons | A brief overview of local customer demographics, retention, and acquisition tactics.
By |2024-04-15T15:14:06-04:00April 15, 2024|News|0 Comments

Empowering Small Businesses: InUnison Collaborates with Comcast on Comcast RISE Grant Program

On April 9, 2023, Comcast announced Richmond, Virginia as one of five cities to receive the next round of grants from the Comcast RISE program.

Comcast RISE – which stands for Representation, Investment, Strength, and Empowerment – was created in 2020 to help small businesses hard hit by Covid-19 recover and thrive. During its initial three-year program, 13,500 small businesses were awarded with over $125 million in monetary, marketing, and technology grants.

This year, Comcast RISE will award 500 recipients in five cities (100 recipients each in Richmond, Atlanta, Colorado Springs, Houston, and Jacksonville, FL) with a grant package that includes business consultation services, education resources, monetary grants, creative production, media, and technology makeovers.

From May 1-31, eligible Richmond-based small businesses can apply for the program at www.comcastrise.com/apply – with the grant recipients announced in August 2024.

THE DETAILS

Each business selected will receive all […]

By |2024-04-30T15:22:48-04:00April 15, 2024|News|0 Comments
  • VRF & InUnison Logos

Enhancing Your Membership with Virginia Retail Federation

We’re delighted to share news of a significant enhancement to InUnison memberships that adds substantial value to businesses. Beginning with the upcoming 2024 General Assembly session, InUnison memberships will now include full access to the benefits of the Virginia Retail Federation (VRF).

Here’s why this addition is noteworthy:

1. Amplifying the Collective Voice: InUnison has consistently demonstrated dedication to supporting local businesses in Central Virginia. Now, with VRF memberships, the collective voice gains a stronger presence at the legislature. VRF actively advocates for the interests of Virginia businesses, ensuring that the unique perspectives of local enterprises are acknowledged.

2. Expert Insights on Legislation: As we approach the 2024 General Assembly session, VRF provides access to expert insights into legislation impacting businesses in Virginia. Dedicated lobbyists will offer detailed analyses of each bill, breaking down implications and aiding in navigating potential challenges and opportunities.

3. Real-Time Legislative […]

By |2023-12-21T11:52:48-05:00December 15, 2023|News|0 Comments

Taking a 100+ year organization through transformative change

After eighteen months of transformative change within our organization, I’d like to offer some honest thoughts on this exciting and somewhat nostalgic journey. Our history, spanning over a century, has been one of shared aspirations, triumphs, and a commitment to nurturing the local businesses that form the bedrock of our community. Undoubtedly, this has been one of the most significant challenges we’ve taken the organization through.

Honoring the Past, Embracing the Present

The history of InUnison, formerly known as the Retail Merchants Association, is woven into the fabric of our community. For generations, we have united businesses under a common purpose – to uplift, learn, and grow together. As times change and new challenges emerge, we must respond with innovation and vision.

The process of modernizing InUnison was not without its challenges. Transitioning from a time-honored structure to one that embraces modern technologies and strategies […]

By |2023-08-21T16:52:38-04:00August 22, 2023|Leadership Thoughts|0 Comments

Want to work at a local business?

Good Run Research (also The Rec Room) is hiring for two positions. These are great opportunities to work for a fun and energetic local business!

 

HOST

Good Run Research is hiring a part-time host to assist with research and events at The Rec Room. We work hard and play hard, providing memorable experiences for clients and staff.

Our hosts are smart, friendly, energetic, and detail-oriented. Previous retail, customer service or hospitality experience is a plus. Work includes client care and building care. Hosts spend time at a desk, move through the building while carrying light loads (~10 pounds) and occasionally lift heavier items (~50 pounds).

Hours are part-time, as needed. Pay is $18/hour.

Visit 

By |2023-05-02T16:49:25-04:00May 2, 2023|Hiring, News|0 Comments

PHOTOS: Happier Hour @ Think

What a great time connecting and collaborating together! Thanks to Bugle Call Coffee for waking us up, Nate’s Bagels and Flour Garden for the food, and Think for hosting!

Jason, the Creative Director of Think, is going to be building a brand in just 30 minutes at our Learning Lab Live. Register and come to learn and ask questions at this interactive branding workshop.

By |2023-04-28T09:38:02-04:00April 27, 2023|News|0 Comments

InUnison + BLK RVA Happier Hour

June 6, 4:30 @ Pop of Confetti

Join InUnison and BLK RVA, for this happy hour event to connect and celebrate local. 

Running a local business is a labor of love, come to this Happier Hour to connect with people who can relate to your passion. Here you’ll find a community of people just like you: local business owners, operators, and employees, coming together to learn, connect, and support each other.

BONUS:

At the event, there will be a special announcement from BLK RVA – you won’t want to miss it.

Register Now:

No cost for Basic & Premium InUnison members. Upgrade here. Get Registered

We’re sorry – this event is not included in the free membership. Please upgrade to Basic or Premium for no-cost […]

By |2023-06-01T15:15:50-04:00March 27, 2023|Events, News|0 Comments

InUnison Open Roundtable, May 25

Get Registered

Join us at this InUnison Open Roundtable to problem-solve, generate ideas, commiserate, and grow – together.

  • May 25 | 8:30-10:00 am
  • InUnison | 5101 Monument Avenue

As a local business owner, you know the value of connecting with your community. At this InUnison Roundtable, you’ll find a community of people just like you: local business owners, operators, and employees, coming together to learn, connect, and support each other.

This is a great opportunity to activate your membership. You’ll network in a new way and generate ideas with like-minded local RVA businesses. You don’t have to solve problems, like managing inflation, alone.

InUnison Roundtables offer the opportunity to participate in idea sharing and problem solving with similar businesses, outside of your industry, yet facing similar local challenges specific to your community. These

By |2023-06-01T15:10:27-04:00March 27, 2023|News|0 Comments
  • Mentorship

Meet a Mentor, April 13

When you’re looking to grow professionally and personally, but don’t know where to start – 
start here.

  • April 13 | 8:30-10:00 am
  • InUnison | 5101 Monument Avenue

At this event, you’ll meet experienced Richmond business owners who will be there to answer questions and point you in the right direction. In a speed-dating-like format – you’ll get to grab time with them all!

Register Now:

No cost for Basic & Premium InUnison members. Upgrade here. Get Registered

We’re sorry – this event is not included in the free membership. Please upgrade to Basic or Premium for no-cost access to in-person events and more!

Meet the Mentors

By |2023-06-01T15:10:31-04:00March 27, 2023|News|0 Comments

Happier Hour Conversations @ Think | April 27

This Happier Hour event is an intimate get-together celebrating a local business, while building relationships with fellow RVA-owned businesses.

  • April 27 | 9:00-10:30 am
  • Think: 1607 Sauer Ave, Richmond, VA 23230

About Think

Think is a boutique creative agency with 13 years of experience building brands for Richmond businesses. Their expertise is in mapping out a strategic creative plan for each brand and then providing a cohesive brand identity system, an engaging website, and supporting marketing materials.

Conversation Theme

Wake up your brand with thoughtful conversations on what attracts business.

What to Expect

You’ll find teammates from RVA-owned businesses gathering together for coffee and light bites. Plus, meaningful conversations with people who want to grow and better their businesses.

Coffee will be provided by RVA-owned business, Bugle Call Coffee.

[…]

By |2023-06-01T15:10:36-04:00March 24, 2023|News|0 Comments

Happier Hour Conversations @ Mamie’s Apothecary

Happier Hour Conversations are intimate get-togethers that celebrate a local business location and help you build relationships with like-minded RVA-owned businesses over a common topic.

  • Theme: Wins, Woes, and Burning Questions.
  • Location: Mamie’s Apothecary, Carytown
  • Date: 3/22
  • Time: Open House, 4:30-6 pm

About Mamie’s Apothecary

Located in the heart of Carytown in Richmond, VA – Mamie’s Apothecary opened in July 2019. In honor of my late mother, Mamie, who was a huge inspiration in my personal wellness journey, our modern-day apothecary offers a selection of natural self-care and lifestyle items for your body and home to inspire your journey towards making the switch to toxic-free. We invite you to “Detox your Body & Home.”

– Lisa McSherry, Owner Get Registered

This is a no-cost benefit for Basic and Premium members. Please upgrade to register […]

By |2023-06-01T15:10:46-04:00March 15, 2023|News|0 Comments
  • InUnison formerly Retail Merchants Association

Retail Merchants Association is Now InUnison

Starting now, we are all InUnison.

It’s a name that proves our collective power; an identity that reflects our unstoppable strength as a business community. The Retail Merchants Association is now InUnison, and when you join, you’ll gain new advantages ­– and a renewed sense of unity.

Becoming a member of InUnison will bring you:

  • A new flexible pricing structure that’s based on our products and services versus your number of employees
  • New benefits designed for the Richmond region’s independently owned businesses, including a learning lab, mentorship program, experts directory, community forums, and roundtables.
  • A collective voice through a dedicated group that advocates for Central Virginia’s local business community.

The new changes we’ve made in our association have been based on in-depth research with local businesses and the greater community through virtual communities, focus groups, interviews, and surveys. We welcome you and your company as we launch our reimagined organization […]

By |2022-10-31T16:40:37-04:00January 21, 2022|News|0 Comments

Spotlight: LaDIFF’s Sarah Paxton

Meet the person behind your favorite locally-owned business.

What’s your name?

Sarah Paxton

What is your business name? 

LaDIFF

How many years have you owned your business?

29

How did you come up with the name for your business?

My husband lived in Haiti before starting LaDIFF; the Haitian motto is “Haiti, Vive la difference!” We shortened it to LaDIFF in 2014 because that’s what everyone was calling us anyway (and it’s easier to pronounce).

How did you get the idea for your business?

Well, my husband started it 40 years ago; but in its Richmond life, the idea comes from the need to bring quality modern furniture to Virginia

What local business can you not live without?

Either Frank’s Ristorante (for pizza) or La Cucina (for dinner) – we eat […]

By |2022-10-31T16:42:21-04:00January 13, 2022|News|0 Comments
  • collecting-order-at-curbside-from-retail-store

Three Tips for Being Loyal to Local in 2022

January is a month filled with resolutions and goal setting, so why not use it as a time to focus on incorporating more local businesses into your life in 2022. It’s no secret that when you shop local you’re keeping more jobs and money (which translates to money for needed services) within the community. In fact, on average for every $1 spent at a local business, $0.67 stays local as opposed to $0.43 when you shop at a chain. Here are three tips for being loyal to local in 2022.

Start Small

Like most things in life, shopping local first is a conscious habit that may take some retraining. If you’re unsure how to get started, start small. When you […]

By |2022-10-31T16:45:29-04:00January 13, 2022|News|0 Comments
  • lisa-mcsherry-mamies-apothecary

Spotlight: Mamie’s Apothecary

Meet the person behind your favorite locally-owned business.

What is your name?
Lisa McSherry

What’s your hometown? 
Richmond

What is your business name?
Mamie’s Apothecary*

*Lisa also owns Lex’s of Carytown

How many years have you owned/managed your business?
1

What did you want to be as a child?
A pilot

What is the most popular item you sell?
Skincare

What local business can you not live without?
Ellwood Thompson

What’s the first thing you do every morning to set the tone for your day?
Listen to meditation music

What tool, object, or ritual could you not live without in your workday?
CBD

How did you come up with the name for your business?
My mother’s name

How did you get the idea for your business?
I have been studying natural medicine and clean ingredient products for years and it is my passion.

What does the world need more of?
Clean products with clean ingredients.

If you could have […]

By |2022-10-31T16:43:43-04:00January 12, 2022|News|0 Comments
  • Rialand-Jones-Lammar Marie's

Spotlight: Lammar Marie’s Gourmet Popcorn

Meet the person behind your favorite locally-owned business.

What is your name?
Rialand Jones

What is your hometown?
Fredericksburg, VA

What is your business name? 
Lammar Marie’s Gourmet Popcorn

How many years have you owned/managed your business? 
3

What did you want to be as a child?
I wanted to be an entrepreneur. I didn’t know that’s what it was called, but I knew I wanted to build my own businesses.

What is the most popular item you sell?
The most popular item we sell is definitely Double Chocolate Pretzeltopia

What local business can you not live without?
Right now I’m having a hard time living without the cornbread from Big Herm’s Kitchen on 2nd St.

What’s the first thing you do every morning to set the tone for your day?
Most mornings it’s be still, sip coffee, read something that helps move me forward personally or in my […]

By |2022-10-31T16:42:46-04:00January 11, 2022|News|0 Comments
  • adiva-natural-nadira-chase

Spotlight: Adiva Naturals

Meet the person behind your favorite locally-owned business.

What is your name?
Nadira Chase

What’s your hometown? 
The Bronx, New York

What is your business name?
Adiva Naturals

How many years have you owned/managed your business?
16

What did you want to be as a child?
An entrepreneur of some sort. I think I wanted to be a freelance commercial creator. SO In advertising!

What local business can you not live without?
The Mini Bar RVA they have amazing food. My favorite are the Hennessy Wings.

What’s the first thing you do every morning to set the tone for your day?
I turn on some good music. Particularly Optimistic by Sounds of Blackness.

What tool, object, or ritual could you not live without in your workday?
My MUSIC and awesome playlist. I have a particular type of playlist for each product I make.

How did you come up with the name for your […]

By |2022-10-31T16:40:59-04:00January 10, 2022|News|0 Comments
  • beasties-amanda-slone

Spotlight: Beasties

Meet the person behind your favorite locally-owned business.

What is your name?
Amanda Slone

What’s your hometown? 
Midlothian (just outside of Richmond)

What is your business name?
Beasties

How many years have you owned/managed your business?
2

What did you want to be as a child?
I wanted to work at a zoo. I think I thought you just played with the animals all day. My mom noted I would need an medical background and she has to dissect certain flurry animals. That dream ended really quickly!

What is the most popular item you sell?
A dinosaur planter. We strive for fun and unique items, and this one just makes people laugh!

What local business can you not live without?
Ladles & Linens Kitchen Shoppe. They […]

By |2022-10-31T16:41:21-04:00January 9, 2022|News|0 Comments
  • Salsas-Don-Sebastian-America DeLoach

Spotlight: Salsas Don Sebastian

Meet the person behind your favorite locally-owned business.

What’s your hometown? What is your name? 
America DeLoach

I was born in Caracas-Venezuela, but I’ve been living in the US for 23 years.

What is your business name? 
Salsas Don Sebastian

How many years have you owned/managed your business? 
4

What did you want to be as a child?
I wanted to be an archeologist.

What is the most popular item you sell?
LA ORIGINAL

What local business can you not live without?
Ellwood Thompson’s

What’s the first thing you do every morning to set the tone for your day?
Take a hot shower

What tool, object, or ritual could you not live without in your workday?
I need to have upbeat music and listen to great podcast like Promote Yourself to CEO with Rachael Cook, Start Here NewsSide Hustle or any other entrepreneur podcast.

How did you come up with the name for your business?
I got […]

By |2022-10-31T16:44:35-04:00January 7, 2022|News|0 Comments

Spotlight: Shelley’s Gift Shop

Meet the person behind your favorite locally-owned business.

What is your name?
Casey Watson

What’s your hometown?
Farmville, Virginia

What is your business name?
Linden Row Inn

How many years have you managed your business?
7

What did you want to be as a child?
Olympic Swimmer

What is the most popular item you sell?
Parlour King Suites-Regularly booked for special celebrations such as wedding weekend and honeymoon night, New Years Eve, Valentine’s Day, birthday and anniversary celebrations, and more.

What local business can you not live without?
Parterre, our third party in-house restaurant and Groovin’ Gourmets’, our third party exclusive catering partner.

In what ways has your business changed since COVID-19?
What we’re doing to keep you safe can be found here.

What’s the first thing you do every morning to set the tone for your day?
Read the headlines in the news.

What tool, object, or […]

By |2022-01-19T18:45:37-05:00January 7, 2022|News|0 Comments
  • Linden-Row-Inn-Exterior

Spotlight: Linden Row Inn

Meet the person behind your favorite locally-owned business.

What is your name?
Casey Watson

What’s your hometown?
Farmville, Virginia

What is your business name?
Linden Row Inn

How many years have you managed your business?
7

What did you want to be as a child?
Olympic Swimmer

What is the most popular item you sell?
Parlour King Suites-Regularly booked for special celebrations such as wedding weekend and honeymoon night, New Years Eve, Valentine’s Day, birthday and anniversary celebrations, and more.

What local business can you not live without?
Parterre, our third party in-house restaurant and Groovin’ Gourmets’, our third party exclusive catering partner.

In what ways has your business changed since COVID-19?
What we’re doing to keep you safe can be found here.

What’s the first thing you do every morning to set the tone for your day?
Read the headlines in the news.

What tool, object, or […]

By |2022-10-31T16:43:13-04:00January 6, 2022|News|0 Comments

Spotlight: Soul N’ Vinegar

Meet the person behind your favorite locally-owned business.

What is your name?
Michelle Parrish

What’s your hometown?
Chicopee, MA

What is your business name?
Soul N’ Vinegar

How many years have you owned/managed your business?
2.5

What did you want to be as a child?
Lawyer, but not for any particular reason other than I liked law characters on TV and respected their ability to present and always wanted to be well spoken.

What is the most popular item you sell?
Vegetable spring rolls with chili oil

What local business can you not live without?
Sub Rosa. Their quality and product is outstanding. I am humbled and inspired by their food every time.

In what ways has your business changed since COVID-19?
It is like we have gone back to opening day. Lots of unknowns, minimal staff, lots of sales uncertainty, new marketing strategies, getting used to using new operational tools. We opened […]

By |2022-10-31T16:45:00-04:00January 5, 2022|News|0 Comments
  • camille-Byrd-Sacred-waters-spa

Spotlight: Sacred Waters Holistic Spa

Meet the person behind your favorite locally-owned business.

What is your name? 

Camille Bird

What’s your hometown? 
Salt Lake City, Utah

What is your business name? 
Sacred Waters Holistic Spa

How many years have you owned/managed your business?
7

What did you want to be as a child?
An artist, A doctor or a Teacher. I’m kind of all three…kind of.

What is the most popular item you sell?
Massage

What local business can you not live without?
Sugar & Twine

In what ways has your business changed since COVID-19?
I understand this question but I will say that the most poignant changes in this business had little to do with COVID-19. In difficult we learn a lot about relationship and community…so I will simply say in some ways we changed completely and in others not at all. The mission remains the same no matter the economic climate or pandemic insanity. We […]

By |2022-10-31T16:44:07-04:00January 4, 2022|News|0 Comments
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