Join InUnison - InUnison
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You’re never alone when
you’re InUnison.
The right resources for local businesses, right when you need them.

State of Local

Over 120 individual businesses responded.
The State of Local survey captures sentiments regarding the current business environment and provides insights into the ongoing needs of local businesses.
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InUnison - About
You're never alone, when you're InUnison
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State of Local Results

The State of Local survey captures sentiments regarding the current business environment and provides insights into the ongoing needs of local businesses.
Upcoming Events
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Join InUnison2023-10-11T13:30:11-04:00

Tired of feeling alone in your business?

Join 500+ locally-owned, RVA businesses in getting the resources you deserve.

Get matched with the right membership level.

Empowering over 500 local businesses.

Empowering over 500 local businesses.

local business collage

Finally – a resource designed for all locally owned RVA businesses.

For entrepreneurs, it’s easy to get distracted by all the little things that come between you and your passion. Yep, there’s far more to running a successful local business than pressing a perfect cup of coffee or outfitting RVA’s outdoor enthusiasts. But luckily, you never have to do it alone. That’s where InUnison comes in.

You’re never alone,

when you’re InUnison.

InUnison has the right resources for local businesses, right when you need them.

workforce woes illustration of two people high-fiving each other
Inspiration from leaders

With membership in InUnison, you can learn from successful businesspeople who live and work right here in the Richmond region, thanks to benefits like our mentorship program. 

Access to trusted experts

Your business needs the services of other businesses. InUnison has created a directory of vetted Richmond region experts that is searchable by specialty. 

Shop local advocacy

Independently owned businesses are the backbone of our region’s economy. Through map listings and other efforts, we are here for you to drive home the importance of shopping locally. 

Making your voice heard

With InUnison’s legislative forum, you can collaborate with other area businesses to stay aware of local laws and work together to make changes when necessary. 

Opportunities to connect

If there is an issue or topic you would like to learn more about, you do not have to go it alone. Our roundtables connect you with other local business owners to meet and grow together. 

Educational resources

Membership brings you access to the InUnison Learning Lab, with a rich collection of resources on employee retention, management worksheets, marketing audits, content creation videos, and more.  

Jolinda Smithson, Shapes & Colors by Jolinda

“There’s a place for me now”

Jolinda, a well-connected member of the RVA community, was familiar with the association as Retail Merchants. However, she didn’t think it aligned with her business as a retail-focused organization. With the rebranding to InUnison and the revamped membership model to serve all local businesses, she’s found a new home for her creative agency. As an active member, she never misses an opportunity to connect with other local businesses and has taken advantage of many of the membership perks!

Jolinda Smithson Anderson, Shapes & Colors, by Jolinda
Kevin Reardon, Franco's Fine Clothier

“This is the single most important part of my membership.”

Kevin Reardon, President of Franco’s Fine Clothier, actively engages in our roundtable discussions as a valued Premium member. He’s been able to take concrete steps back to his business, such as implementing a fresh hiring process that attracted talented candidates for his sales team. Every time he attends, he walks away with not only valuable insights to advance his business but also meaningful connections with other local business owners.

Kevin Reardon, Franco's Fine Clothier

Discover the power of InUnison: When you’ve got a lot on your plate, let us handle the rest.

Join our community to unlock a world of growth opportunities, enhanced connectivity, valuable mentorship, carefully curated resources, and so much more.

Get started with these easy steps:

  • 1

    Visit our website and sign up.

  • 2

    Choose a membership plan that suits you and your business’s needs.

  • 3

    Complete your profile.

  • 4

    Explore our platform and connect with other members.

  • 5

    Enjoy the benefits: growth opportunities, connectivity, mentorship, and more.

    We’re here to support you every step of the way!

Common Questions

How do I join?2023-07-28T14:01:09-04:00

Start here! Or, if you don’t qualify for membership but still want to help, please get in touch with us to get involved – and watch for more opportunities to support your community’s local businesses.

What is included in the membership?2023-07-28T14:02:23-04:00

Your membership in InUnison includes benefits curated exclusively for members of the Richmond business community, including a Learning Lab, community and legislative forums, mentorship programs, an expert directory and roundtables. Each level of membership brings you more and more access to these benefits.  Learn more about the benefits of each level here.

Can I change my membership level?2022-03-18T18:06:00-04:00

Yes, with our flexible subscription model you can adjust your membership level to meet your needs throughout the year, if necessary.

How much does membership cost?2023-07-28T14:03:03-04:00

We have three levels of membership: free, basic and premium, with costs ranging from $0 to $95 per month. See what’s included here.

How do I know if I qualify for membership?2022-03-18T18:05:11-04:00

To be a member, your business must be local and independent. Our definition of a local independent business is one that is established and licensed in the Richmond region and that operates independently from a franchise or national brand.

Expand your network instantly.

Don’t miss out on the chance to connect, collaborate, and flourish within our supportive local business ecosystem.

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