Did you know that 46% of Gen Z prefer searching social media over traditional search engines? It’s all about using words and strategies to help more people in Richmond find your business when they search online.
Learning Lab
Micro vs. Macro Influencers: Which is Right for Your Local Richmond Business?
One key decision local Richmond businesses face when entering the world of influencer marketing is whether to collaborate with micro-influencers or macro-influencers. Understanding the differences can help you make the best choice for your brand and maximize your marketing efforts.
Is influencer marketing the new PR?
In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and celebrity chef Molly Baz holding lactation cookies over her breasts ascended in New York City’s Times Square. The ad was accompanied by three words: “Just add milk.” But it wasn’t long before the image—an ad for Swehl, the brand on a mission to give women better resources throughout pregnancy, postpartum and beyond—was flagged and removed. Despite the ad later being reinstated, the backlash to the censorship led to even more advocacy and reach than if their original billboard maintained its full run. The would-be crisis became a PR triumph.
Develop a Marketing Plan
You’re going to need a marketing plan so you can get there. If you build it, they won’t necessarily come. In today’s market, it’s hard enough to set up shop and start peddling your wares. Two of the biggest mistakes business owners, particularly new ones, can make are...
How to Use Social Media for Storytelling
Social media storytelling techniques can vary widely depending on the platform, audience, and objectives. Here's a comparison of some common techniques used across different social media platforms: Visual Storytelling: Instagram: Known for its emphasis on visual...
Get Ready for Back-to-School
For local businesses in the Richmond area, preparing for the back-to-school season can involve a variety of strategies to attract customers and drive sales. Here are some ways local businesses can prep for back-to-school: Promotions and Discounts: Offer special...