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Micro vs. Macro Influencers: Which is Right for Your Local Richmond Business?

Micro vs. Macro Influencers: Which is Right for Your Local Richmond Business?

Oct 22, 2024 | Collaboration, Learning Lab, Marketing & Growth, Social Media

Social media influencers have become essential partners for businesses of all sizes. From Instagram to TikTok, influencers can help you connect with your audience authentically and engagingly. However, one key decision local Richmond businesses face when entering the...

Past – 11/13/2024 – Business Community Engagement Collaborative: Telling Your Community Engagement Story

Oct 22, 2024 | Event

Register Here Businesses play a critical role in driving positive community change. By aligning your communication strategies with community engagement, your business can foster stronger relationships with the public, customers, clients, and other...
Event Recap: Exploring Bank Financing Options with Village Bank

Event Recap: Exploring Bank Financing Options with Village Bank

Oct 15, 2024 | Finance, Learning Lab, Strategy & Operations, Uncategorized

Last week, Jeff Crook from Village Bank joined us to discuss business financing options with banks. We explored three main types of financing: credit cards, lines of credit, and term loans. This session was designed to help business owners determine which option may...
Is influencer marketing the new PR?

Is influencer marketing the new PR?

Oct 8, 2024 | Advertising, Learning Lab, Marketing & Growth, Social Media

Written by Aubree Smith | Published on September 26, 2024 | sproutsocial.com In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and celebrity chef Molly Baz holding lactation cookies over her breasts ascended in New York City’s Times...
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