Businesses play a critical role in driving positive community change. By aligning your communication strategies with community engagement, your business can foster stronger relationships with the public, customers, clients, and other businesses—ultimately creating lasting community impact.
This session will focus on how companies craft and communicate their community engagement messaging, with insights into managing public feedback—both positive and critical—related to the causes and events they support.
We’ll discuss key strategies for navigating public relations in community initiatives, with input from an expert panel featuring representatives from Dominion Payroll, TowneBank, and The Hodges Partnership.
Participants will:
- Understand how effectively communicating their community engagement efforts to the public can benefit their businesses.
- Explore real-world case studies of how three businesses effectively handle public feedback.
- Connect with professionals interested in best practices for public relations and community engagement.
The Business Community Engagement Collaborative is a network designed to support individuals spearheading community engagement programs within their businesses, newcomers to civic engagement roles, and business leaders seeking to strategically engage employees and leverage their resources for the community. We convene quarterly to share learning opportunities that help us build a stronger, more vibrant Richmond region.
Our Panelists
- Dr. Shayna Cooke, VP of Human Capital – Dominion Payroll
- Josh Dare, Co Founder Hodges Partnership
- Pat Collins, Richmond President – Towne Bank
