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Home 9 Tools & Resources 9 Marketing 101: Finding Your Visibility Gaps

Marketing 101: Finding Your Visibility Gaps

See where customers find you, clarify your message, and choose one marketing channel to test.

Marketing gets clearer when you separate the channels customers actually use from the ones you feel pressured to pursue. This worksheet helps you assess your current visibility, sharpen your message, and select one focused test.

Who It’s For

Business owners who want to make more intentional marketing decisions without trying to be everywhere.

Use This Worksheet To:

  • Identify where customers currently discover your business.
  • Compare effective channels with channels you feel you should be using.
  • Name the barriers keeping you from testing a channel.
  • Check whether your message clearly communicates what makes you different.
  • Plan one small 30-day marketing test.
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Marketing & Sales

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