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Benefits

Everything included in an InUnison membership.

Browse by what you’re trying to accomplish. No need to know the benefit names first.

Every benefit below supports one of three pillars: Your People, Your Intel, and Your Advocate.

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Showing all 15 benefits

Build trusted relationships with peers who get it.

Roundtables

Small, confidential groups of 7–8 local business leaders, broad or focus-area specific, who meet regularly to work through real challenges together. Peer-led, InUnison-facilitated, with built-in accountability. Individual members get 1 group; Team members get 3 seats.

Included inIndividualTeam

Get a trusted advisor in your corner.

One-on-One Mentorship

A full year of structured mentorship: five sessions, roughly every 90 days, each building on the one before. Choose Owner-to-Owner or a tenured mentor focused on your growth.

Included inIndividualTeam

Get discovered by shoppers who want to buy local.

Find Local RVA: Directory Listing

Your business listed on Find Local RVA, the consumer platform that drives Richmond shoppers toward locally owned, certified businesses.

Included inCoreIndividualTeam

Show customers you’re the real deal.

Local Certification

InUnison certifies your business as locally owned and independently operated, with a certification mark and window sticker included.

Included inCoreIndividualTeam

Ask a question, get an answer from someone who’s been there.

Online Community Forum

The InUnison Member Hub. Connect between events, share resources, and continue conversations from roundtables and educational events.

Included inCoreIndividualTeam

Meet other owners without the sales pitch.

Happier Hours

Casual, member-hosted social events: a real gathering of local business owners, not a networking mixer.

Included inCore*IndividualTeam

Connect with Richmond’s business community at scale.

Premier Events

State of Local and InnovateLocal, InUnison’s flagship annual events, at member pricing for every tier.

Included inCoreIndividualTeam

Save on the events and services you’re already using.

Partnership Events & Special Discounts

Access to partner-hosted events and discounts across InUnison’s network of local and regional partners.

Included inCoreIndividualTeam

Know what’s actually happening in the local business landscape.

State of Local Research

Annual research on market conditions, consumer sentiment, and economic trends affecting independent businesses.

Included inCoreIndividualTeam

Hear from experienced leaders, learn from an expert, or go deep on your own question.

Educational Events

Three live formats, depending on what you need: Panel Discussions with experienced local leaders, Expert Presentations with time for Q&A, and Small-Group Expert Sessions for direct time with an expert on your specific question.

Included inCore*IndividualTeam

Get a straight answer on taxes and licensing.

Tax & Licensing Chat Help

Chat-based guidance on taxes, licenses, the Virginia SCC, EINs, and more.

Included inCoreIndividualTeam

Know what’s coming before it hits your bottom line.

Legislative Advocacy & Action Alerts

Policy and regulatory changes translated into plain-language business impact, with alerts when it’s time to act.

Included inCoreIndividualTeam

Hear directly from the people setting economic policy.

Federal Reserve Discussions

Small-group conversations with Federal Reserve representatives about economic conditions and regional trends.

Included inCoreIndividualTeam

Get a bigger voice through a statewide partnership.

Virginia Retail Federation Partnership

Access to Virginia Retail Federation advocacy through the InUnison partnership, a direct industry voice for Richmond businesses.

Included inCoreIndividualTeam

*Core includes 4 events per year from a shared pool, drawn from any combination of Educational Events (Panel Discussions, Expert Presentations, Small-Group Expert Sessions) and Happier Hours, not 4 of each individually.