Mar 12, 2026 | Learning Lab, Marketing & Growth, Sales
Today’s buyers are more informed, more connected, and more cautious than ever before, making it essential for modern sales professionals to understand how purchasing decisions are researched, evaluated, and ultimately made. In Richmond, no one understands buyer...
Feb 26, 2026 | Learning Lab, Marketing & Growth, Sales
A second-generation sales master, Tom Rosser, grew up here in Virginia and went on to pursue a degree in building construction from Virginia Tech. Post-graduation, he pursued an eight-year career as a project executive, building multi-family apartment buildings in...
Feb 19, 2026 | Learning Lab, Marketing & Growth, Sales
Richmond native, business owner, and sales extraordinaire Sarah Paxton has been a long-time member of InUnison, dating back to our Retail Merchants Association days. A University of Virginia grad with a degree in Classics, Paxton joined the then Charlottesville-based...
Feb 12, 2026 | Learning Lab, Marketing & Growth
This worksheet guides you through a brief reflection on your customer sales journey. By completing each part, you’ll clarify what works, identify where customers might face challenges, and determine small changes to boost customer loyalty. Be honest in your answers....
Feb 9, 2026 | Learning Lab, Marketing & Growth, Strategy & Operations
For small businesses, sales are arguably the biggest indicator of success. High sales are not only correlated with higher revenue but also with customer trust and brand loyalty. Sales methods and strategies vary across industries, but the fundamentals of consumer...
