Dec 9, 2025 | Advertising, Learning Lab, Marketing & Growth
December is the peak of the holiday rush, as shoppers scramble to make their final holiday purchases, many small businesses are looking for quick and easy ways to boost their end-of-year sales. Although some businesses find that offering discounts increases sales,...
Dec 2, 2025 | Learning Lab, Marketing & Growth
The holiday season isn’t just about sales — it’s about connection.For local businesses, the holiday season brings more than just increased sales: It’s a time when customers are looking for warmth, connection, and memorable experiences. When faced with endless shopping...
Nov 25, 2025 | Learning Lab, Marketing & Growth, Social Media, Website
During the holiday season, customers value ease and convenience more than ever. Cultivating a smooth and seamless shopping experience is essential to any business hoping to create loyal shoppers. This is where UX comes in. UX, or User Experience, is defined as “the...
Nov 18, 2025 | Learning Lab, Local, Research
Early results from InUnison’s first 2025 Holiday Sales Survey reveal a softer start to the season for many local businesses, even as national headlines highlight strong early shopping driven by steep discounts and big-box retailers pulling demand forward....
