Jan 7, 2026 | Local, Research, Uncategorized
Holiday Sales Close Out Mixed for Richmond’s Local Businesses, with Cautious Optimism Heading into 2026 Results from InUnison’s third and final 2025 Holiday Sales Survey suggest a mixed close to the holiday season for Richmond-area local businesses....
Dec 21, 2025 | Learning Lab, Marketing & Growth
The holiday busy season isn’t complete without the surge of shoppers who delayed purchases, forgot a gift, or are still hunting for the perfect item for someone special. Supporting last-minute shoppers as the holiday season draws to a close not only...
Dec 16, 2025 | Learning Lab, Research
Results from InUnison’s second 2025 Holiday Sales Survey suggest that Thanksgiving weekend delivered a modest improvement from earlier in the season for some Richmond-area local businesses, though gains were far from universal. While national retailers continue to...
Dec 9, 2025 | Advertising, Learning Lab, Marketing & Growth
December is the peak of the holiday rush, as shoppers scramble to make their final holiday purchases, many small businesses are looking for quick and easy ways to boost their end-of-year sales. Although some businesses find that offering discounts increases sales,...
Dec 2, 2025 | Learning Lab, Marketing & Growth
The holiday season isn’t just about sales — it’s about connection.For local businesses, the holiday season brings more than just increased sales: It’s a time when customers are looking for warmth, connection, and memorable experiences. When faced with endless shopping...
