Nov 18, 2025 | Learning Lab, Local, Research
Early results from InUnison’s first 2025 Holiday Sales Survey reveal a softer start to the season for many local businesses, even as national headlines highlight strong early shopping driven by steep discounts and big-box retailers pulling demand forward....
Nov 11, 2025 | Learning Lab, Marketing & Growth
During the holiday season, the atmosphere inside your business can be just as important as what’s on the shelves. When shopping in December and November, customers expect their shopping experiences to be filled with seasonal magic. Although decking the halls can bring...
Nov 4, 2025 | Advertising, Learning Lab, Marketing & Growth, Social Media
Eight out of 10 small businesses say the holiday season is important for their overall profit (U.S. Small Business Administration).Holiday shopping brings excitement, revenue and growth opportunities for small businesses, but the surge in customers and extra tasks can...
Oct 28, 2025 | Learning Lab, Marketing & Growth
Throughout the greater Richmond area, local businesses are adopting innovative, strategic and unique marketing tactics that are producing successful outcomes. Business owners are facing challenges head-on by adjusting their marketing strategies, campaigns and...
