LaDiff Begins Next Chapter in Manchester
As they say, the only thing constant is change, and those who cease to evolve will cease to exist. The same is true for businesses, they must continue to assess the current market and customers’ needs and evolve with the times. One local Richmond business understands that more than most.
“We aren’t afraid of change,” said owner Sarah Paxton, owner of LaDiff, a contemporary furniture store that has anchored Shockoe Bottom for decades. “Over the last 42 years, LaDiff has been a gift store, a whole-house store, a lifestyle store, a huge furniture emporium.”
This past summer, the company shifted gears, albeit slightly, with a big move “across the river,” as Richmonders say, to a new location along Commerce Street in Manchester.
Multiple factors precipitated the […]
