No matter how well you plan, things don’t always go as expected. Whether it's an unexpected shift...
Strategy & Operations
How Local Businesses Can Leverage Third-Party Research to Drive Growth
Research conducted by independent organizations, industry groups, or government agencies can...
The Power of Community for Locally Owned Businesses
For locally owned businesses, the sense of community isn’t just a feel-good concept—it’s a...
Quick Guide: Building a Productivity Routine for Local Business Owners in Richmond, VA
As a local business owner in Richmond, VA, staying productive is key to keeping your business...
Marketing & Growth
How to Build an Impactful Corporate Community Engagement Strategy
Written By Emily Krause, Amped Up Marketing For many organizations, supporting the communities...
Simple SEO Tips to Get Found on Social Media
What is Social Media SEO? SEO stands for Search Engine Optimization, which just means helping...
Micro vs. Macro Influencers: Which is Right for Your Local Richmond Business?
Social media influencers have become essential partners for businesses of all sizes. From...
Real Stories
Growth and Innovation
Background Gelati Celesti, a beloved local ice cream business with ten locations throughout...
Phoning an Expert
Background Erma Jean, a local retail clothing boutique faced a significant challenge when the...
Problem Solving at Roundtables
Summary Bremo Pharmacy's experience with InUnison’s Roundtable benefit highlights the impact of...
Research & Data
State of Local 2024: Results
Watch State of Local Event Here InUnison develops the State of Local survey as a benchmarking...
3 Ways Small Businesses Can Harness Customer Data
In the competitive landscape of small businesses, understanding your customers is key to success....
State of Local Event Recording
https://youtu.be/OiDefjjgPTc?si=L11mfgDMW5g-26-e Welcome to the recorded inaugural State of Local...
The Latest
Survey Report: Business-Government Relations in the Richmond Region
Our recent survey provides a snapshot of the challenges and opportunities businesses encounter when working with local jurisdictions across the Richmond region, including insights specific to the City of Richmond’s new leadership.
Halted – Corporate Transparency Act Guide
On Tuesday, a federal judge in Texas halted the implementation of the Corporate Transparency Act (CTA)’s beneficial ownership reporting requirements.
Holiday Shipping & In-Store Pickup Tips for Local Businesses (2024)
The holiday season is a busy time for local businesses. To make sure your customers get their orders on time, it’s important to know the shipping deadlines and extra fees from the major carriers. It’s also key to make the in-store pickup process easy and fast. Here’s how to prepare for both shipping and in-store pickup during the holidays.
How to Build an Impactful Corporate Community Engagement Strategy
For many organizations, supporting the communities where they live, and work isn’t just a priority; it’s a strategic focus. Giving back these days involves more than just stroking a check. In today’s socially conscious business landscape, highly visible brands often find themselves fielding a steady flow of support and donation requests from community organizations.
Simple SEO Tips to Get Found on Social Media
Did you know that 46% of Gen Z prefer searching social media over traditional search engines? It’s all about using words and strategies to help more people in Richmond find your business when they search online.
Micro vs. Macro Influencers: Which is Right for Your Local Richmond Business?
One key decision local Richmond businesses face when entering the world of influencer marketing is whether to collaborate with micro-influencers or macro-influencers. Understanding the differences can help you make the best choice for your brand and maximize your marketing efforts.
Event Recap: Exploring Bank Financing Options with Village Bank
Last week, Jeff Crook from Village Bank joined us to discuss business financing options with banks. We explored three main types of financing: credit cards, lines of credit, and term loans. This session was designed to help business owners determine which option may...
Is influencer marketing the new PR?
In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and celebrity chef Molly Baz holding lactation cookies over her breasts ascended in New York City’s Times Square. The ad was accompanied by three words: “Just add milk.” But it wasn’t long before the image—an ad for Swehl, the brand on a mission to give women better resources throughout pregnancy, postpartum and beyond—was flagged and removed. Despite the ad later being reinstated, the backlash to the censorship led to even more advocacy and reach than if their original billboard maintained its full run. The would-be crisis became a PR triumph.
CO— Strategy Studio: Managing Your Cash Flow
https://www.youtube.com/watch?v=8Jir8kZxwAA&t=738s In this episode of CO— Strategy Studio, CO— Editor-in-Chief Jeanette Mulvey talks with Tom Kelly, Director of Analyst Relations for Oracle Netsuite, and Danielle Thieret, Founder of event management company We...
5 Steps to Take Immediately If Your Business Is Hacked
Cyberattacks cripple company operations, but swift action can reduce damage. Here’s how to respond to a security incident. By: Jessica Elliott , Contributor, Co. Cybercrime comes in all shapes and forms. It can immediately slow networks or send spam emails from your...