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The Learning Lab is InUnison’s library of articles, explainers, how-tos, and expert guidance on the topics local business owners deal with most.
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Policy & Advocacy · Oct 6, 2026
Virginia Paid Family & Medical Leave: What Businesses Should Know
Virginia is developing its new Paid Family and Medical Leave (PFML) program, and the Virginia Employment Commission (VEC) is beginning to share more information about how the program will be implemented.
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Marketing & Sales
🔒 Sales 101 Case Study – Tom Rosser
Feb 26, 2026
The key to the business's success can be attributed to many things, but one of the largest factors is that Rosser really knows sales.…
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Marketing & Sales
🔒 Sales 101: Speaker Case Study – Sarah Paxton
Feb 19, 2026
Sarah Paxton's sales expertise was in the spotlight when she joined a panel of sales experts at the recent InUnison Sales 101 event, where…
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Marketing & Sales
🔒 A Quick Review of Sales 101: Everything You Need to Know to Create a Repeatable Customer Journey
Feb 9, 2026
We sat down with Sarah Paxton, co-owner of LaDiff, Tom Rosser, co-owner of Gelati Celesti, and Scott Goldberg, chief sales officer at Dominion Payroll,…
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101 resources
Finance Tracking & Forecasting Toolkit
If you’ve ever felt overwhelmed trying to make sense of your business finances, you’re not alone. This practical, easy-to-use toolkit is built for small, local business…
Read the article →How Local Businesses Are Using AI in Real, Everyday Ways
AI isn't just a buzzword—it’s a powerful tool that many local businesses in Richmond are already using to save time, improve communication, and support decision-making. Whether…
Read the article →AI-Powered Tools for Beginners and Experts
We’ve broken down a few of the most accessible, affordable AI-powered tools that Richmond businesses can use.
Read the article →How AI Actually Works (and Why That Matters for Your Business)
Artificial Intelligence. Machine learning. Neural networks. These terms can make AI feel like something out of a sci-fi movie. But here’s the truth: AI is already…
Read the article →The 3 Biggest Innovation Challenges Facing Local Independent Businesses (and What to Do About Them)
Let’s Be Honest About Innovation We all want to innovate. We want to evolve, grow, and get ahead of the curve. But running a local business…
Read the article →Innovation Doesn’t Mean Reinventing the Wheel: 3 Quick Ways to Spot Ideas Already Working Around You
Too often, innovation feels like a big, intimidating word reserved for startups or tech companies. But for local independent businesses, innovation doesn’t have to mean launching…
Read the article →4 Things to Do During Small Business Month to Grow Your Company
From the U.S. Chamber of Commerce. May is Small Business Month, a time to support and celebrate the contributions of America’s 33.2 million small businesses and…
Read the article →Profit vs. Cash Flow
If your business is showing a healthy profit, but your bank account doesn’t reflect it, you’re not alone. Many small business owners feel like they’re doing…
Read the article →How Are Tariffs Affecting Richmond’s Local Businesses?
As trade policy headlines once again make national news, we checked in with local businesses to understand how tariffs are impacting operations, pricing, and financial outlooks…
Read the article →Why Do I Need a CFO?
Part of the series: Understanding Financial Success with Andrew Farrell, Farrell Financial.
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