Creating an Atmosphere That Enhances the Holiday Customer Experience

Nov 11, 2025 | Learning Lab, Marketing & Growth

During the holiday season, the atmosphere inside your business can be just as important as what’s on the shelves. When shopping in December and November, customers expect their shopping experiences to be filled with seasonal magic. Although decking the halls can bring...

Holiday Marketing Made Simple: How to Stand Out Without Burning Out

Nov 4, 2025 | Advertising, Learning Lab, Marketing & Growth, Social Media

Eight out of 10 small businesses say the holiday season is important for their overall profit (U.S. Small Business Administration).Holiday shopping brings excitement, revenue and growth opportunities for small businesses, but the surge in customers and extra tasks can...

Success Stories: Marketing Moves that Worked for Us

Oct 28, 2025 | Learning Lab, Marketing & Growth

Throughout the greater Richmond area, local businesses are adopting innovative, strategic and unique marketing tactics that are producing successful outcomes. Business owners are facing challenges head-on by adjusting their marketing strategies, campaigns and...

Make This Holiday Season Local: Join the Find Local Holiday Campaign

Oct 23, 2025 | News

The holidays are right around the corner, and with them comes one of the biggest opportunities of the year to support locally owned businesses. That’s why InUnison is launching our annual Find Local Holiday Campaign—a region-wide effort to spotlight independent...

What SEO Is & Why It Matters for Local Businesses

Oct 21, 2025 | Learning Lab, Marketing & Growth, Website

We’ve all pulled up our favorite search engine to find something we’re looking for, and your customers are doing the same thing to find you. But, if you’re not showing up at the top, your customer may not be clicking to find you. Research shows that if you show up in...