🔒 Sales 101: Speaker Case Study – Sarah Paxton

Feb 19, 2026 | Learning Lab, Marketing & Growth, Sales

Richmond native, business owner, and sales extraordinaire Sarah Paxton has been a long-time member of InUnison, dating back to our Retail Merchants Association days. A University of Virginia grad with a degree in Classics, Paxton joined the then Charlottesville-based...

🔒 SALES 101: Creating a Repeatable Customer Journey Worksheet 

Feb 12, 2026 | Learning Lab, Marketing & Growth

This worksheet guides you through a brief reflection on your customer sales journey. By completing each part, you’ll clarify what works, identify where customers might face challenges, and determine small changes to boost customer loyalty. Be honest in your answers....

🔒 A Quick Review of Sales 101: Everything You Need to Know to Create a Repeatable Customer Journey

Feb 9, 2026 | Learning Lab, Marketing & Growth, Strategy & Operations

For small businesses, sales are arguably the biggest indicator of success. High sales are not only correlated with higher revenue but also with customer trust and brand loyalty. Sales methods and strategies vary across industries, but the fundamentals of consumer...

06/10/26 – Marketing 102: Multi-Channel Campaign Planning  

Jan 27, 2026 | Event

Wednesday, Jun 10 09:00 AM – 10:30 AM 5101 Monument Ave suite 202, Richmond, VA 23230 An advanced strategy workshop focused on designing and executing cohesive marketing campaigns across multiple channels. Participants will learn how to align messaging, timing,...

05/20/26 – Marketing 101: Brand Positioning & Marketing Essentials for Small Business 

Jan 27, 2026 | Event

Wednesday, May 20 09:00 AM – 10:30 AM 5101 Monument Ave suite 202, Richmond, VA 23230 A foundational panel discussion focused on helping small businesses clarify their brand, understand their audience, and make smarter marketing decisions. Panelists will share...